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Qualities to Look for in a Search Engine Marketer at NADA

If you are looking for someone to help with your search engine marketing (SEM) at NADA, you will be bombarded by tons of people claiming to be the best. Maybe they are and maybe they aren’t, but how can you be sure if a search marketer is for real or just trying to get your elusive dollars? Here are some qualities to look for in a search marketer.   Prove it   After you are done listening to a search marketer’s pitch, the n...

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Are Your H.R. And Recruiters Wasting Your Precious Resources?

Latest Biz Dev

“No one wants to work at our dealerships or live in our area.” When I heard this from the head of human resources and recruiting for a Honda dealership group, I nearly fell out of my chair. “Joe, our dealership has terrible benefits so I won’t even consider candidates with families. They won’t last.” The person that said this was head of H.R. for a Texas Nissan store.Now I know what you are thinking, “Nothing like that happens at my...

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# Article Title Author Hits
1 It’s Time to Change the Customer Satisfaction Survey System Jeffrey Henning 267
2 Dealership-Based Car Rental Departments Robert Hano 629
3 The 2009 SEMA Convention Proves it—People Still Love Their Cars! Kristin LeClaire 658
4 Going Green Doesn’t Have to Cost a Fortune Courtney Paris 711
5 ProPledge Program Protects Consumers and Dealers on New Car Add-ons David Copp Stringer 537
6 Growing Your Profits in 2010—Aftermarket Parts and Accessories Michael Bowen 582
7 The Value Of Internal Controls And Processes Sherralyn Peterson 1241
8 Keeping Your Dealership Franchise Ben Plymale 936
9 Bridging the Sales & Service Gap with RFID George A. Cresto 1388
10 The World Of Compliance Terry Dortch 1116
11 Recession Got You Down? Get Out And Fight For Your Business! Chip Wiley 1439
12 Protect Yourself And Your Money From A Manufacturer’s Audit Sherralyn Peterson 1693
13 Don't Argue About Difficulties—The Difficulties Will Argue For Themselves David Alan 1892
14 Recent Consumer Data On Hybrids Prompts Careful Examination From Dealers Tim Longnecker 2000
15 The Sky Is Falling, The Sky Is Falling, Bah Humbug! David Alan 2048
16 It's Not Enough To Just Be A Sales Expert Anymore Rob Lange 2240
17 The 10 Biggest Mistakes Dealers Make Part Six: Remember The Second Sift David Alan 2018
18 The Numbers Are Down Ken Huttman 2168
19 The 10 Biggest Mistakes Dealers Make: Part Five David Alan 2574
20 Winning The Race For Sales Chris Reed 2464
 
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