Profitability. Auto dealers will hear that word a lot about in 2008. With the prospect of flat sales and an uncertain economy, auto dealers need to take advantage of every opportunity to increase sales. Call it good timing or a reaction to the state of automotive retailing, but NADAs theme of Focusing On Profitability at this years NADA Convention &- Expo in San Francisco couldnt have come at a better time. If you represent your dealership with the goal of learning and arming yourself with the tools and knowledge to increase sales and prosper, NADA 2008 has much to offer.

NADAs commitment to helping dealers maintain profitability through good times and bad cannot be overlooked. Education has always been the determining factor between sales success and failure, and that is why the NADA has paid attention to it for over 90 years. Dealers who choose to attend NADA are eager to make sure that their businesses remains firmly in the black in 2008, and with over 25,000 franchised new vehicle dealers, manufacturers, and allied industry professionals expected to attend this years convention, NADA is an opportunity for dealers to interact with manufacturers, listen to industry experts, meet with vendors, and exchange ideas with other industry experts.

The educational opportunities are diverse this year, including over 36 individual workshops with tracks that range from What The Emerging Multicultural Consumer Means to Your Business, Minority Consumers and Low-to-No Cost Marketing, and Proven Ways to Increase Profitability, to Chinese Vehicles: What the Future Holds for the U.S. Market. Also of note, there is a Lifeline to Profits workshop on Friday, February 8, from 1:30 p.m. to 5:30 p.m. in Gateway Ballroom 104 (Moscone South exhibit level), which is free with your paid registration. NADA encourages you to bring your financial statement and actively participate in this intensive session.

Beyond the extensive educational opportunities and engaging lineup of keynote speakers such as Jay Leno, Arnold Schwarzenegger, Tom Brokaw, and others, if finding out about the latest products and services is on your agenda, we have identified vendors who are eager to show you their wares. With a record number of exhibitors this year, we believe the following exhibitors (in alphabetical order) are worthy of your attention and encourage you to consider visiting their booths at NADA to learn more about them. Please take the time to review their solutions and look for their booth location in our helpful Must-See Vendors exhibit hall map pullout we have made available to our franchise dealer readers in the center of this issue. For more information, please visit www.dealermark.com and click on the Must-See Vendors link.

Autobase

Booth #5443N

This will be their twentieth year supporting automotive dealers with premier marketing and sales CRM solutions and they have some exciting new concepts and capabilities to showcase at the convention. Plan on spending a few minutes with Autobase to see how you can obtain 360-degree visibility and control over your dealer operations while consolidating or eliminating costly duplication with individual programs. Visit Booth #5443N to experience the power and simplicity of Autobase.

AutoMart.com

Booth #7915S

With over 1.3 million new and used vehicles for sale, AutoMart.com is the nations largest automotive Website exclusively for auto dealers. By capturing the targeted marketing power of Auto Mart Magazines 8 million free monthly distributions and incorporating a dominant online search marketing effort, AutoMart.com reaches over 10 million car buyers each month to drive phone, Website, email, and cutting-edge instant messaging leads to over 15,000 auto dealers nationwide.

@utoRevenue

Booth #5735N

Founded in 2000, @uotRevenue has one simple philosophy: Be the ONLY dealers partner proven to reduce expenses while increasing revenue and CSI. Their management team has over 250 years of combined experience cultivating high integrity relationships with dealers across the country. Their collective reputations have made us the fastest growing multi-channel communications company in the industry. We do what we say we are going to do...provide results!

Big Ideas Direct

Booth #4617N

Big Ideas Direct has the worlds largest library of marketing tools, innovative direct mail solutions, Website enhancement tools, non-shared e-lead generation tools, customer database marketing tools, including email and voice broadcast, radio, television, and newspaper creative, including a huge library of print ads, all for just $795. All Big Ideas Tools are offered as turnkey solutions or they can fully execute campaigns for you. Dealers and agencies welcome. For more information, please call 888-467-4888 Ext. 101, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or visit them on the Web at www.bigideasdirect.com.

BZ RESULTS

Booth #6615S

BZ Results, an ADP Company, is an industry leader in helping dealers and manufacturers find, sell, and keep more customers profitably. Their system is highly regarded in the areas of digital marketing, search engine technology, CRM tools and training, and award winning Website development. Check out their newest solution for highly-converting custom digital ads-BZ AdVantage! Catch all the BUZZ at BZ Results and discover how top eDealers turn their new and used sales, F&-I, subprime, and service and parts departments into money-making profit centers!

Dealer.com

Booth #3557W

Dealer.com is the only company that offers a fully-integrated, Web-based marketing platform, built from the ground up, that gives dealers full control of their entire Internet marketing solution with one simple login! At the 2008 NADA conference in San Francisco, Dealer.com will announce a breakthrough search engine marketing solution that will change the way all dealers market their Websites and dealership profit centers by eliminating the need for expensive monthly management fees and overpriced third-party leads.

Dealerskins

Booth #5555N

Dealerskins provides beautiful, powerful, distinctive, automotive Web solutions. Their expertise comes from real-world dealership experience. In fact, their founders designed, built, and used the first Dealerskins Website while working at a top-50 dealership group. They realized that automotive dealers require high-caliber, dynamic Websites that meet car buyers needs. Today, Dealerskins is still focused on helping dealers use their Websites to sell more cars. Stop by booth 5555N for a visit- they love to talk shop!

DealerSocket

Booth #8401S

DealerSocket understands dealerships and CRM systems from the ground up. With over 30,000 active users, DealerSocket is the leading solution for dealerships nationwide and around the world. DealerSocket will help you increase your revenue from sales and service, improve CSI, and boost gross profit, all while saving you time and reducing your advertising expenses. Finally, one solution for all of your dealerships departments, that produces consistent results every month. DealerSocket-its not just CRM, its a solution.

DealerTrack

Booth #7341S

DealerTrack supplies online solutions to 90 percent of all franchised dealerships in America, more than any other provider. The company's platform connects over 22,000 automotive dealerships, plus 3,000 recreational vehicle, marine, and motorcycle dealerships with more than 475 financing sources and a broad range of service and information providers. Delivering a powerful combination of features and value, the DealerTrack DMS solution offered by Arkona is used by dealerships nationwide. Please visit www.dealertrack.com for more information.

eBay Motors Local Market

Booth #6655S

eBay Motors Local Market brings local buyers to your dealership by generating more leads and sales from qualified buyers, living in your own backyard. eBay Motors Local Market drives local buyers directly to your local showroom floor. To learn more, visit us at NADA or call their dealer consultants at 877-322-9879.

The Insignia Accessories E-Catalog

Booth #3133W

The Insignia Accessories E-Catalog is a complete, low-cost accessories sales solution for maximizing dealership profits on every new and serviced vehicle. From accurate data to useful sales tools, services, and training, Insignia simplifies your accessories sales process so you can fulfill orders quickly and easily.

Kelley Blue Book/ CDMdata

Booth #6641S

Kelley Blue Book, kbb.com, and CDMdata are your trusted Internet marketing partners for leading-edge dealer advertising, timely and accurate vehicle values, hot leads, inventory management, and the best way to sell more new and used-vehicles faster. Life creates car buyers and with more than 13 million shoppers a month on kbb.com, the most trusted name in the industry for more than 80 years, they can bring those shoppers to you. For more information, please visit us at www.kbb.com.

Letizia Ad Team

Booth #2537W

Letizia Ad Team is one of the premier automotive specialty advertising agencies in the United States. A full service advertising agency that has been representing car dealers since 1974, Letizias expertise includes media buying and strategy, television and radio production, print advertising, Web design, direct mail, and outdoor advertising. They currently represent over 50 auto dealers including the number one Hyundai dealer in the world, Planet Hyundai, located in Las Vegas, Nevada.

OneCommand

Booth #1559W

OneCommand, formerly known as CallCommand, will release Preference Manager, a brand neutral platform, built on open Web services, that enables consumers to manage their preferred channel of communication from dealers and OEMs based on the type of information being communicated. A consumer-friendly way for the industry to self regulate, it ensures compliance with customer communication preferences, while helping improve customer retention, because consumers who agree to receive messages from a dealership are 2.5 times more likely to buy from that same dealership.

OVE.com

Booth #7915S

What makes OVE.com a better way to buy wholesale inventory? It is powered by Manheim, which means you can always buy with confidence. Plus, they have the largest selection of wholesale vehicles anywhere, and dedicated, local sales reps just waiting to help you locate the inventory you need. Stop by Manheims NADA booth number 7915S to learn how OVE.com, as well as Manheims other online products, can put some power into your profits. Visit www.ove.com for more information.

RouteOne

Booth #7041S

RouteOne offers automotive dealers a common platform for all their credit application financing needs. RouteOnes Web-based system allows dealers to submit credit applications to the largest indirect lenders, request credit reports, and increase profitability with RouteOnes free Dealer Reporting Suite. RouteOnes open integration business model also allows dealers to integrate with their choice of a wide variety best-in-class partners, including DSPs, CRM systems, F&-I modules, and menu providers. More information is available at www.routeone.com.

Travel America

Booth #3360W

Turn browsers into buyers. Travel Americas depth of experience in the sales promotion and travel incentive business enables its team of professionals to provide clients with effective dealer promotions. Through intelligent incentive programs that are powerful in delivery and cost effective to implement, the company pledges to help turn browsers into buyers! Travel America is regarded as a leader in creating and delivering intelligent, powerful, and cost-effective incentive programs. Call 877-993-6835 for a free information package on their exclusive incentive programs.

Turn-Key Events

Booth #3421W

Turn-Key Events provides cutting&ndash-edge, proven sales events to dealerships that need immediate results! No teams, no commissions, just hundreds of quality ups and leads. Visit Booth #3421W to see why thousands of dealerships choose Turn-Key Events as their event advertising partner. Quality service and results come with Turn-Key Events. Come see the newest solution in event advertising to be unveiled at this years NADA Convention or call them at 866-476-7748 for a sneak peak.

VOISYS

Booth #1400W

VOISYS is an 800 and Internet based lead generation system serving the automotive non-prime, prime, and lease markets. VOISYS are the pioneers of special finance lead generation with over 2000 automotive clients. Each year the company generates millions of subprime leads for its dealer partners with its VOISYS&trade- Loan By Phone, Direct Mail, and Internet programs. For more information, contact Michael Snider at 800-438-8642 Ext. 102 or visit www.voisys.com. Stop by booth 1400W to find out how they can help you produce higher sales and greater profits.

Dont Forget To Visit Dealer Marketing Magazine At Booth #1823W