If you are one of the 25,000 franchised new vehicle dealers, dealership managers, manufacturers, and allied industry professionals expected to attend NADA February 3 - 6, your agenda and reasons for attending are likely as diverse as there are brand plates. However, if one common thread is apparent, it is that NADA is the premier event of the year- an opportunity for franchise dealers to interact with manufacturers, listen to industry keynotes, meet with exhibitors, and exchange ideas with other like-minded peers.

If you are one of the 25,000 franchised new vehicle dealers, dealership managers, manufacturers, and allied industry professionals expected to attend NADA February 3 - 6, your agenda and reasons for attending are likely as diverse as there are brand plates. However, if one common thread is apparent, it is that NADA is the premier event of the year- an opportunity for franchise dealers to interact with manufacturers, listen to industry keynotes, meet with exhibitors, and exchange ideas with other like-minded peers. If you choose not to represent your dealership at NADA-and this is a common but true catch phrase-your competition likely will. Can you afford not to be there?

Education remains the cornerstone for success and NADA 2007 continues to emphasize its importance by offering attendees 48 individual workshops, presented in 156 sessions, covering a wide range of topics. The workshop program is always one of the great highlights of the NADA convention, says NADA chairman, William Bradshaw. Improving profitability is a must for all dealerships, whether times are good or bad. All of these sessions work toward that goal by giving dealers valuable insight into their business operations and performance that can improve their bottom line.

Among the new workshops offered is Lifeline to Profit$, a three-part series focused on cash management, variable operations, and fixed operations. The complete program includes sessions on such topics as regulatory responsibilities, F&-I practices, service menus, closing skills, succession planning, dealer valuation, hiring and retention, effective use of customer data, consumer behavior trends, union organizing and more.

Also of note, NADA is holding its third annual breakfast for women dealers at the Wynn Hotel on Saturday, February 3 from 7:30 to 9:30 a.m. The event will provide women new car and truck dealers a forum for networking and discussion with their peers and industry leaders. The womens dealer breakfast has proven a great success, and were very pleased to offer it again, says NADA Chairman William Bradshaw. NADA is committed to helping women dealers grow and thrive in the industry, and this event is one way were working to advance that goal, Bradshaw added. Keynote speaker Bonnie McElveen-Hunter, CEO and owner of Pace Communications, chairman of the American Red Cross and Former U.S. ambassador to Finland, will share her business insights gained from leading the largest private customer publishing company in the U.S. Pace Communications serves an array of Fortune 500 companies, such as United Airlines, US Airways, Radisson Hotels and Toyota.

Perhaps you are looking for new ideas to more effectively market your dealership, or feel that your service department needs an overhaul- whatever your reasons for attending NADA, you should make the time and effort to visit and browse the exhibition floor each day. With over 550 exhibitors to choose from and a massive exhibition floor, we recommend taking the time to plan in advance who you want to visit and where their booth is located. If you feel a little overwhelmed by the sheer number of vendors or need information about the solutions they offer, we believe the following exhibitors are just a few (in alphabetical order) that you should consider visiting during NADA. Who knows, they might just have the solution to your needs. Please check them out- look for their booth location in our handy exhibit hall map pullout- or visit www.dealermark.com and click on the Must See Vendors link for more information.

@utoRevenue 1645C

@utoRevenue, www.autorevenue.com, is the auto industrys leading full service, fully automated permission based marketing company. After just five years in business, @utoRevenue is doing business with over 500 dealerships nationally producing hundreds of millions in additional revenue yearly for its clients. @utoRevenue offers a complete line of services including email, email collection, direct mail, voice messaging, eNewsletter, database cleansing, and online real time appointment scheduling.

Advent Resources 2225C

Advent Resources, Inc. is one of the leading providers of high value point off sale software solutions for the automotive retail environment. The High Performance Sales System is an integrated software solution that automates the entire process of selling a vehicle-from customer relationship management and vehicle management to deal desking and F&-I. For more information on how you can put the Advent High Performance Sales System to work for you today, call 877-651-9034 or visit www.adventresources.com.

AutoMart.com 6304N

With over 1.3 million vehicles for sale, AutoMart.com is the largest dealer-exclusive automotive Website on the Internet. By capturing the power of eight million monthly Auto Mart Magazines and a dominating paid search marketing effort, AutoMart.com drives phone, Website, email and cutting-edge instant messaging leads to over 15,000 dealers nationwide.

Autosave 2438C

Autosave, the original 5-year/100,000 mile warranty program, has formed a strategic alliance with AppOne to get your retail deals financed instantly online! Autosave will show you how their program is used as a marketing tool that drives new customers to your dealership. They offer a multi-channel follow up system for repeat business that will increase your profit. Stop by booth number 2438C, visit www.autosave.com, or call 800-684-1175.

Autostar 3697C

Autostar: Driving Solutions Through Innovation. For over 15 years, Autostar has been one of the premier providers of dealer management systems to auto dealers and finance companies nationwide. Autostar is a powerful and comprehensive software solution featuring a full-circle integration of F&-I, inventory management, buy here, pay here, related finance company, accounting, service and repair, and Websites. Multiple activities may be opened simultaneously. Key data is at your fingertips to help you make important business decisions quickly and easily. Visit Autostar at booth #3697C, call 800-682-2215, or visit www.autostarsolutions.com.

AutoTrader.com 3773C

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the premier automotive marketplace and consumer information Website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million unique shoppers every month.Through innovative merchandising products such as multiple photos, Find Your Dealer and comprehensive search functionality, AutoTrader.com unites buyers and sellers online-dramatically improving the way people research, locate, and advertise vehicles.

BZ Results 3317C

Industry leader BZ Results, an ADP-owned technology/training company, builds some of the nations top eCRM dealers by leveraging the power of the Internet to find, sell, and keep more customers while increasing revenue, profits, and CSI. BZs marketing system includes tools and training for digital marketing, search engine, and email marketing, award-winning Websites, BDC, and CRM tools for new and used car sales, F&-I, service and parts. Please visit BZ Results at booth 3317C.

CallCommand 5201N

CallCommand was founded in 2002 to partner with clients in improving loyalty, frequency of purchase, and revenue generation. Now one of the fastest growing technology companies in the country, CallCommand has developed a full suite of onCommand LifeCycle communication solutions that enable businesses and organizations to deliver the power of voice, through a multitude of channels including phone, text and email to the right recipient at the time most likely to prompt response.

Dealerskins 1645C

Dealerskins provides automotive dealers with beautiful, powerful, distinctive Web solutions. Their expertise comes from real world dealership experience and a passion for listening and responding to dealers needs. In fact, they designed, built, and used the first Dealerskins Website while working at a top-50 dealership group. They realized that automotive dealers require high-caliber, dynamic Websites to meet car buyers needs. Today they are bigger and better than ever and still focus on helping dealers use their Websites to sell more cars.

DealerTrack 2525C

DealerTrack is a leading provider of on-demand software and data solutions for the automotive retail industry. They use the Internet to link automotive dealers with financing sources and other service and information providers. Over 22,000 automotive dealers, over 300 financing sources and other service and information providers are connected via their on-demand network. They also offer integrated subscription-based software products and services that enhance dealers efficiency, profitability, and customer satisfaction. www.dealertrack.com

eBay Motors 6025N

eBay Motors brings local buyers to your dealership. Get ready for an exciting new tool from eBay Motors that will deliver buyers-from their more than 100 million U.S. users-directly to your local showroom floor. However, to learn how you can get more out of your local market with eBay Motors, you will need to visit booth #6025N in the North Hall at NADA, or call their dealer consultants at 1-877-322-9879.

Kelley Blue Book 2545C

Online advertising, Website leads, new and used vehicle inventory management-Kelley Blue Book and kbb.com have some of the most effective Internet products to help you sell more vehicles. With more than 12 million plus shoppers a month visiting kbb.com and the most trusted name in the industry for more than 80 years, Kelley Blue Book can help you drive your business forward in 2007. www.kbb.com

Letizia Ad Team 4478

Letizia Ad Team, a full-service advertising agency, has been helping dealerships since the 1970s. Twenty professionals specialize in radio, TV, newspaper, direct mail, and outdoor advertising. Representing 25 dealers in eight states with a commitment to service, the agency has its own broadcast production facilities, offering dealers the highest quality TV, at the lowest prices. A team of artists, media buyers, and account service experts assure results for our many dealers.

MenuVantage 3275C

MenuVantage provides over 3000 users at automotive dealerships nationwide with best in class F&-I tools to ensure compliance and increased profit. Their advanced technology enables electronic submission of warranty and F&-I products to providers, real time service contract rating, and the dynamic printing of documents on regular paper. The average deal with MenuVantage produces $903 per unit compared to $633 per unit without the system-a 30 percent increase in revenue. Visit them at booth #3275C to find out why.

OVE.com 1245C

What makes OVE.com a better way to buy wholesale inventory? For starters, you can look for inventory 24/7, without ever leaving your dealership. They pride themselves on having the largest selection of wholesale vehicles anywhere, so you will always be able to locate the inventory you need. In addition, with your own dedicated sales rep, you can get help every step of the way. Plus, OVE.com stands behind every transaction to make sure you can always buy with confidence.

Passtime 789C

Headquartered in Littleton, Colorado, PassTime&trade- supports and enhances the specialized finance industry through an entire family of payment guarantee solutions. Founded in 1990, PassTime&trade- invented the industrys first starter interrupt device in 1997. The PassTime&trade- family of products improves customer payment performance and reduces default and repossession risks. They offer code-based, wireless, and GPS products and are announcing their new PassTime Elite product. Experience PassTime&trade- Elite at NADA Booth #789C.

ProMax Online 3337C

ProMax Online is a fully integrated Web-based software solution for F&-I, leasing, special finance, BDC, inventory management and sales management reports. They also provide direct mail, Internet leads, credit hotlines and Website hosting.

RouteOne 491C

RouteOne is a Web-based credit application management system that provides dealers access to both their captive and non-captive finance sources through a single portal. RouteOne offers a variety of tools to assist the dealer, including a detailed reporting suite, DSP integration, and credit bureau access. RouteOne's open integration business model allows dealers to integrate with their choice of 35 (and growing) best in class partners including DSPs, CRM systems, F&-I modules, and menu providers. Visit RouteOne at www.routeone.com for more information.

Sale-in-a-Box 3789C

Sale-in-a-Box is the number one supplier of do-it-yourself sales events. These ready-to-go sales events make it easy to create a believable sale that excites salespeople and motivates customers to buy. Works every time because the right atmosphere changes everyone's attitude. They offer some of the least expensive, most effective ways to turn shoppers into buyers. Choose from 50 proven events at only $995 each. Overnight and worldwide delivery. Order today, have an event tomorrow. And they guarantee their quality.

Turn-Key Events 2699C

Turn-Key Events is one of the best Do-It-Yourself Sales Event Companys in the industry. They provide proven and cutting edge sales events to dealers that want a super sale without the staff! No teams, no commissions, just a desire to bring tons of quality traffic to your lot. Quality service and exceptional results come with Turn-Key Events. Stop by booth 2699C for your free luxury gift worth $410.

Whos Calling 5829N

Whos Calling is a leading provider in call tracking, recording, and lead identification services for auto dealers. Their services increase dealer revenue by helping them: Eliminate wasted advertising spend, identify every lead generated-even those missed by sales staff, and converting missed buying signals into qualified leads. Check them out at booth 5829N.