Black Friday May Set Pace for Record-Breaking November New Car Sales, Forecasts Edmunds.com
Thanksgiving weekend accounts for twice as many sales as any other weekend in November
Santa Monica, CA — November 23, 2015 — Car shopping destination Edmunds.com today issued its November new car sales forecast, which projects that 1,331,415 new cars and trucks will be sold in the U.S. in November for an estimated seasonally adjusted annual rate (SAAR) of 18.3 million. Both the volume and SAAR are threatening to be the biggest on record for the month of November, eclipsing the 1,324,542 new cars sold in November 2001 for a SAAR of 17.7 million. The projected sales will be an 8.3% decrease from October 2015, but a 2.5% increase from November 2014.
“Not even a decade ago, November was a notoriously slow sales month, and it typically ranked as the third-worst month for sales in the calendar year,” says Edmunds.com director of industry analysis Jessica Caldwell. “But in recent years, car dealers have joined other retailers to embrace Black Friday as a big sales driver. Since 2010, November has delivered one of the three best SAARs in each year, and last year, Thanksgiving weekend accounted for twice as many sales as any other weekend in November. We expect to see both trends continue this year.”
Despite this month’s soaring sales forecast, Edmunds projects that Volkswagen will continue to struggle as a result of its ongoing “Dieselgate” crisis. Edmunds forecasts that VW/Audi sales in November will be down 14.4% year over year, with VW brand sales alone falling 26.9% over the same period.
Edmunds.com estimates that retail SAAR will come in at 15.4 million vehicles in November, with fleet transactions accounting for 16.1% of total sales. An estimated 2.77 million used cars will be sold in November, for a SAAR of 38.5 million (compared to 3.17 million—or a SAAR of 37.9 million—used car sales in October).
More insight into recent auto industry trends can be found in Edmunds.com’s Industry Center.
About Edmunds.com, Inc.
Car shopping destination Edmunds.com serves nearly 20 million visitors each month. With Edmunds.com Price Promise®, shoppers can buy smarter with instant, upfront prices for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Shoppers can browse not only dealer inventory, but also vehicle reviews, shopping tips, photos, videos and feature stories on both Edmunds’ wired site and on its acclaimed mobile apps. Regarded as one of the best places to work in Southern California, Edmunds.com was also named one of “The World’s Top 10 Most Innovative Companies of 2015 in Automotive” by Fast Company. The company is based in Santa Monica, California, and has a satellite office in downtown Detroit, Michigan, but you can find Edmunds from anywhere on YouTube, Pinterest, LinkedIn, Instagram, Google+ and Flipboard.