Bringing the World of F&I to Dealer Marketing Magazine


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After many requests from our readers, we are adding a permanent, monthly F&I section to Dealer Marketing in the upcoming April issue. Opportunities to make more money in your dealership’s F&I department are expanding with the introduction of many more F&I companies, productions and services. Here at the magazine we have been watching a number of GPS related companies who either offer vehicle tracking, loss recovery, or in some cases, GPS monitoring of your customer’s engine condition and need for service. There were a number of companies at NADA that are offering GPS fleet management like the new company Skypatrol and JumpDrive. Check them out at www.skypatrol.com and www.jumpdrive.com.

Another great company at NADA was Dealership For Life run by President Paul Healy. Their retention and marketing program called AdvantEDGE for Life offers a complete plan for bringing your customers back to the service department and includes every thing from brochures, to banners, to custom mobile apps, to email campaigns and more. Check them out at DealershipForLife.com

If you are an F&I vendor who offers F&I products or services to auto dealers and would like to participate in our new F&I section starting in April, just send me an email at Brett@DealerMarketing.com.



Digital Marketing Strategies Conference—March 16-18—Napa Valley, CA

Don’t miss the DMSC event at the Napa Valley Marriott Hotel & Spa put on by First Class Educators. The event includes a top lineup of speakers including Brian and Glenn Pasch from PCG Consulting, Dave Page from Dealer eProcess, JD Rucker from Dealer Authority, Ken Potter from TrueCar, and many more. Find out more at www.digitalmarketingstrategies.org.

Michael Bowen

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