February 6, 2017
Ryan Williams
Margin compression continues—what can you do about it? Car dealers are notorious for fighting through tough times. Their best right hook is more car sales, but there’s another way to punch back, which is to take some skin off margin compression by using cost and expense control. “Trim” is the
December 14, 2016
Jonathan Baron
Technology is changing the way consumers think about high-consideration purchases, including vehicles. So, what does that mean for automotive marketers? Consumers have never had more information at their fingertips—86% report doing at least some type of research online before making a high-consideration purchase like a vehicle. This means when and
December 2, 2016
Kai Nielsen
For many years, Bill Feinstein, president of Planet Honda in New Jersey, has fought for his dealership to make better use of its data. Feinstein understood the potential to leverage financial, operational, and transactional information to improve dealership performance. He quickly realized, however, that better data collection and analysis would
