December 14, 2016
Jonathan Baron
Technology is changing the way consumers think about high-consideration purchases, including vehicles. So, what does that mean for automotive marketers? Consumers have never had more information at their fingertips—86% report doing at least some type of research online before making a high-consideration purchase like a vehicle. This means when and
December 2, 2016
Kai Nielsen
For many years, Bill Feinstein, president of Planet Honda in New Jersey, has fought for his dealership to make better use of its data. Feinstein understood the potential to leverage financial, operational, and transactional information to improve dealership performance. He quickly realized, however, that better data collection and analysis would
August 12, 2016
David Greene
A communications plan based on accountability and solid training is sure to be effective. Let’s face it: we live in a smartphone nation. Almost two-thirds of American adults have one, according to the Pew Research Center, and we use them obsessively to the point that most people are connected virtually
