Combining the customer capture solutions of call measurement and the efficiency of lead management, Who's Calling will introduce a powerful new lead management tool for auto dealers in July.

Who's Calling is the nation s foremost provider of customer capture solutions utilizing patented call measurement technology. The company s lead management system is a natural extension of the existing products portfolio, developed to give auto dealers valuable, easy to use tools that help them make informed business decisions and increase bottom line performance.

The new lead management tool has been designed to simplify the handling of many tasks that can make the difference between closing a deal and losing the sale. A unique file is created for each customer, collecting information from every client contact- organizing and managing letters, emails, calls and reminders- integrating important follow up information- capturing customer call recordings and holding them on file- maintaining updated service records- and performing many other vital functions.

Who's Calling's cutting edge lead management system will:

• help dealers increase closing ratios and CSI through automation and workflow management
• save thousands of dollars on unnecessary second pulls of credit reports
• turn service customers into sales, and sales into service customers
• target dealership advertising dollars more effectively by building a better understanding of customer needs
• train sales people to sell more effectively

Seamless integration with the customer data captured by Who's Calling from incoming toll-free phone calls is a key feature of the lead management tool. Information on prospects who call in response to ads, direct mail or other marketing campaigns will be immediately entered into the system. No longer will dealers have to transfer information between multiple software applications, increasing the chance of error and omission.

Who's Calling s exciting new lead management tool will be available to dealers in July. For more information, call 866-WHOSCALLING or visit www.whoscalling.com.