Cars Women Love the Most and Why

Cars have always been about men and how they reflect their personality. It’s been about the machismo, the bravado, and the horse power.

I can’t remember a single advertisement presenting cars that can be something to be desired by women. Last month Nissan’s executive vice-president Andy Palmer told an industry gathering in the UK that “globally, 50% of women are dissatisfied with their cars. And a huge 74% of women feel misunderstood by automakers.”

He further exhorted carmakers to actually “make cars that women [would] want to drive” and that car designs should be “suitable for high heels and with comfy seats.”

But despite this apathy shown toward the biggest and most influential customer segment in automotive purchases, there are some cars that American women continue to love. Based on the 2011 and 2012 data about the cars most purchased by women, we present our list of cars that women love the most.

In no particular order, here goes:

Honda Accord

Honda is a great company and the Accord (regardless of the model) is a great car and loved by many. It is reliable and drives like a dream. And women quite like that. One of the other reasons for its popularity among women is its simplicity of use. But that is something Honda seems to be moving away from by designing cockpit-inspired dashboards. Really, no need for that, Honda!

Nissan Rogue

Women love cars with spacious interiors as it allows your hands and arms to move around freely without running into a number of things in the process. Spacious cars also give you a lot of leg room, which makes it easy to slip in and out of heels when you are driving. Nissan Rogue scores high on both counts. It’s not exactly eye candy, but surprisingly none of the cars that are a hit with women is.

Toyota Corolla

Now I know that despite being a trusted brand Toyota hasn’t scored any aesthetic points with Corolla. For some reason many people (most of them men, in my experience) think Corolla is an eye sore and has absolutely nothing going for it.

Women, however, continue to place their trust in it. How many women do you know that own a Corolla? If you have been on this earth (and in this country) for a considerable amount of time, chances are that you’d know at least a couple who do.

The reason apparently is that Corolla is as reliable as a car can get. You put the keys in the ignition, and you are sure the car will start. It serves you well season after season, and year after year.

Honda Civic

Yet another Honda on this short list, but it does give a good fuel economy, and is very comfortable. Civic is loved by the majority of Americans, so it’s no surprise women love it, too.

Overall, when it comes to cars, women seem to prefer reliability and a good performance over anything else.

Tracy Vides is associated with The Hartford, an insurance and financial services company, which specializes in automobile insurance. You can catch her on Twitter @TracyVides.

Michael Bowen


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