Dealer Marketing | Advertising

How Influencer Marketing Helps Boost Brand and Dealership Growth

October 22, 2018 No Comments Libby Murad-Patel

Influencer marketing is a buzzing topic that’s been in the industry for some time now, but it seems to be gaining importance—especially in automotive circles. The notion behind influencer marketing has made its rounds with celebrity endorsements in the auto industry, leveraging the celebrities’ following to boost brand awareness, and

3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold

October 19, 2018 No Comments Dane Saville

NADA reported in 2017 that the average dealership spends 55.4% of its budget across digital marketing channels. This increase reflects the industry’s understanding of the consumer’s shift to the internet for the purpose of car shopping. Despite allocating dollars to digital platforms, the marketing cost per car sold has remained

Video Campaigns: The High-Performance Marketing Solution for Automotive Retail

October 17, 2018 No Comments Jim Johnson

The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising will increase by double-digit percentages annually, topping $22 billion by the end of 2021, or about 17% of all digital ad spending. The vast majority of video spend

How to Drive Consumer Connections With Content Marketing

October 11, 2018 No Comments Kathryn Friedrich

When choosing a new car, consumers aren’t just looking for a vehicle that gets them from point A to point B, they are looking for a vehicle that represents their lifestyle and personality. Tactically, it may be a car that safely transports their children to school, takes their friends on

How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners

October 9, 2018 No Comments Dave Jeyes

Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the day that they no longer have to drive cars. As more self-driving car pilot programs take to the streets, the promise of this category of vehicle is

Study Finds Retailers See Over 20% Traffic Lift From Radio Ads, Including 32% for Automotive

September 26, 2018 No Comments Press Release

Orlando — September 27, 2018 — TagStation LLC, owner of the Dial Report® radio measurement platform, announced today at Radio Show key findings from its new brand study that show radio ads, on average, drive 22 percent traffic lift for retailers. The study analyzed 1.5 million radio spot plays for 10

Dealer Workshop by Lotpop Invites Inventory Managers to Celebrate While Sharpening Their Buying, Pricing, and Merchandising Skills

September 19, 2018 No Comments Press Release

Olathe, KS — September 17, 2018 — To celebrate five successful years serving the online and on-the-lot inventory management needs of franchised and independent auto retailers, Lotpop has announced its first annual Dealer Workshop, October 16-17 at the Kansas City Auto Museum in Olathe, KS. Dealer Workshop by Lotpop will

Fight Inventory Bloat By Using New TV Advertising Attribution Techniques

September 19, 2018 No Comments Mark Hughes

It’s a reality of retail that at some point in the year, every seller will have outdated or slow-moving product. For auto dealers, that inventory bloat can be especially painful. Although we know from experience that television advertising is one of the most effective ways to move cars from dealerships,

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

September 17, 2018 No Comments Press Release

Chicago — September 17, 2018 — Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry leading provider of customized, omni-channel owner retention programs and innovative service lane software solutions, will combine with Caldwell & Kerr Enterprises, experts in digital and new media (audio/video) marketing, to