Study Points to Shift Away From New Car Ownership
San Francisco — June 7, 2017 — The buyer intelligence firm Autolist.com today released a study that shows buyers shifting away from new cars. The analysis, based on Autolist.com’s survey of over 9,000 vehicle owners, shows that 38% of buyers plan to buy a used vehicle, compared to 34% who
Traditional Advertising Still Brings in the Buyers
Photo: Celebrity spokesperson/Seattle Seahawk Michael Bennett for Larson Automotive in Tacoma, Washington In our increasingly digital world, it’s easy to overlook some of the most effective advertising vehicles for selling cars. Despite the increasing use of pay-per-click, banner advertising, social media, and video ads on the internet, plain old television
Flood of Off-Lease Vehicles and Dropping Residual Values Create Buyer’s Market for Car Shoppers, Reports Edmunds
Santa Monica, CA — May 23, 2017 — Car shoppers hitting dealer lots this Memorial Day weekend will be pleased to find themselves in one of the strongest buyer’s markets in recent memory, according to the latest Used Vehicle Market Report from Edmunds. A growing glut of off-lease vehicles means
Don’t Hide Your Giant Inventory: Show It With a Drone
I remember hearing a story about a car dealer who hired an ad agency to help him make the public aware of his very large selection of vehicles. Although the dealer had his dealership on a high-traffic road and had a huge selection of vehicles, no one knew because he
5 Steps to Automotive Digital Marketing Success
The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is getting more and more competitive. With that said, it’s more important than ever for you to find new ways to get ahead of the competition and sell more
Don’t Let OEM Conquest Sales Leave You Stuck With Unwanted Trade-Ins
OEMs know conquest sales are vital to their long-term customer acquisition strategy. Manufacturers devote millions of advertising dollars each year to drive conquest-lead traffic into dealer showrooms. The concept is simple: Convert a competing brand’s customer to your product. But what happens to that off-brand vehicle trade-in? Today, new valuation
Used Car Valuation Difference
Used Car Valuation Difference | Download Learn about an exciting and totally different approach from many new online valuation and wholesale tools to use for used car valuation in this “Q&A You Need to Know” by The Appraisal Lane (TAL) . Download this White Paper for FREE by completing the
Stay On Top of Your Website and Advertising Compliance
As an auto dealer, you’re well aware of website and advertising compliance requirements, and the stress that they can cause you—as well as the time it takes out of your busy schedule to oversee any required corrections. And because of the vast open market that is the web and the
How to Call a Car
How to Call a Car | Video Watch this informative video primer from Jahon Jamali of The Appraisal Lane (TAL) about the steps your dealership need to take to call a trade-in appraisal correctly. Check out this video for FREE by completing the form below, then click the “Watch Now”