Social Media and SEO Give the Best Return for Automotive Marketers
Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the effectiveness of their email marketing, discover benchmarks for specific industries, and help compare and identify where to improve. In the report, we assessed the current state
Spotting Prior Paint and Bodywork
Video | Training Hub Dealers, this video from The Appraisal Lane can help you learn to spot prior paint and bodywork when you’re appraising trade-ins. Watch the video now by completing the form below, then click the “Watch Now” button.
North American Dealer Parts Exchange Releases Distruptive Technology to the Big Three
Edmonton, AB, Canada — August 1, 2017 — North American Dealer Parts Exchange (NADPE) has announced they are now opening taps on the big three automakers in the North America. NADPE successfully launched their pilot within the last five month, that offers dealership parts departments’ an industry-wide platform to reduce
How Artificial Intelligence Boosts Service Retention and Cuts Marketing Waste
It’s no secret that traditional service marketing is seeing diminishing returns, has become fragmented, and is difficult to track. We continue to use tactics that may have worked 15 years ago while often missing opportunities made possible by innovative technology—and demanded by the way our customers digest media today. Take
Video Marketing: Taking Your Showroom Digital
The way that people go about buying cars is shifting. Consumers no longer walk into the showroom and leave it up to the salespeople to give them the details. With so many online tools available, buyers are taking things into their own hands. A 2016 report from the Harvard Business
Why Dealers Need to Be Wary of Digital Ad Fraud
The digital advertising world continues to grapple with ad fraud. White Ops, a digital advertising security firm, reported that advertisers are estimated to have lost $7.2 billion globally in 2016 because of fraud and its associated costs. Various types of ad fraud—including spoofing/laundering, hidden ads, clickjacking, and fake websites (among
Study Points to Shift Away From New Car Ownership
San Francisco — June 7, 2017 — The buyer intelligence firm Autolist.com today released a study that shows buyers shifting away from new cars. The analysis, based on Autolist.com’s survey of over 9,000 vehicle owners, shows that 38% of buyers plan to buy a used vehicle, compared to 34% who
Traditional Advertising Still Brings in the Buyers
Photo: Celebrity spokesperson/Seattle Seahawk Michael Bennett for Larson Automotive in Tacoma, Washington In our increasingly digital world, it’s easy to overlook some of the most effective advertising vehicles for selling cars. Despite the increasing use of pay-per-click, banner advertising, social media, and video ads on the internet, plain old television
Flood of Off-Lease Vehicles and Dropping Residual Values Create Buyer’s Market for Car Shoppers, Reports Edmunds
Santa Monica, CA — May 23, 2017 — Car shoppers hitting dealer lots this Memorial Day weekend will be pleased to find themselves in one of the strongest buyer’s markets in recent memory, according to the latest Used Vehicle Market Report from Edmunds. A growing glut of off-lease vehicles means