Auto Dealership Advertsing

Wheel’s Auto, MonroneyLabels.com Team Up to Jazz Up Used Vehicle Merchandising

July 18, 2018 No Comments Press Release

Niagra Falls, NY— July 18, 2018—The Monroney Label is so ordinary we forget how much merchandising punch this mandated sheet of paper can bring to your used car marketing. Now, to bring the Monroney Label and how dealers display it into the 21st century, two leaders in vehicle signage and

How OOH Advertising Can Drive Customers to Dealers

July 17, 2018 No Comments Sarah Garonce

The auto industry is harnessing new technologies, giving drivers experiences they’ve only dreamed about. The same is true of out-of-home (OOH) advertising—one of auto marketing’s closest allies. Just as manufacturers are reinventing vehicles today for the ultimate driving experience, OOH is reimagining how marketers can more effectively engage with consumer

5 Steps to Video Marketing Success

July 16, 2018 No Comments Kurt Stephan

When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90% of consumers say that watching a product video is an important factor in their buying decision; in the often-quoted words of Forrester researcher Dr. James

5 Benefits of Expedited Reconditioning

July 11, 2018 No Comments Dennis McGinn

While the flow of off-lease vehicles continues pouring certified pre-owned (CPO)–quality cars, SUVs, and trucks onto dealers’ lots, which depresses used car prices and competes against their new-car models, a prudent used car manager sharpens his pencil—his reconditioning pencil. Used car sales will continue upward throughout this year, riding on

How Video Can Fill the Gaping Hole in the Middle Tier of Automotive Marketing

July 9, 2018 2 Comments John Mruz

Modern, digital-savvy consumers are radically different than previous generations of auto shoppers. Over the past 20 years, Amazon has taught them to seek out highly personalized, frictionless omnichannel customer experiences. Meanwhile, Apple’s 2007 introduction of the iPhone has fundamentally changed consumer behavior, with customers multitasking across multiple devices—often at the

The 5 Keys of Marketing and Selling to Women

June 18, 2018 No Comments Kurt Stephan

On June 24-26, Women in Automotive (WIA), founded in 2015 by six female leaders in the automotive industry, will hold its latest conference in Orlando. The growth and success of WIA and its conferences reflect the need—and great opportunity—for more women to get into the rapidly changing world of automotive

Manheim Invests in New Retail Reconditioning Center Near Silicon Valley

June 13, 2018 No Comments Press Release

Hayward, CA — June 13, 2018 — Preparing for increased demand in its retail reconditioning business while anticipating growth in the vehicle mobility space, Manheim opened its 19th retail recon site on June 13 at Manheim San Francisco Bay. The company invested approximately $500,000 in the 20,000 square-foot facility to

Prices of Used Vehicles Hit Record High, According to Latest Edmunds Used Car Report

June 12, 2018 No Comments Press Release

Santa Monica, CA — June 12, 2018 — Shoppers seeking bargains on used vehicles might find them harder to come by when they head to the dealership this summer, according to the latest Used Car Report released by the experts at Edmunds. In the first quarter of 2018, the average

If Younger Consumers Don’t Fall in Love With Your Brand Now, They Probably Never Will

May 24, 2018 No Comments Noah Mallin

There’s an interesting experiment taking hold with some luxury brands. Far-thinking manufacturers like Mercedes-Benz, Porsche, and Cadillac are introducing programs that essentially allow drivers to “subscribe” to a vehicle line. For a flat fee, Mercedes-Benz Flexperience users will soon be able to pick a segment (A, C, E, and S