Don’t want your direct mail to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want: 1. A clear, bold headline On the envelope or front of the mailer there should be one central message. The best
The conventional wisdom about direct marketing often seems to be that lowest price is best. In fact, many dealers believe the low price-per-piece they’ve negotiated with their direct marketer is not only a great value, but also allows them to reach thousands of potential customers they wouldn’t have reached otherwise.
We all know that your existing customer base is your best resource for future sales and that if a customer is happy with his current car, he will likely repurchase a newer model. What he wants are the facts, not a desperate plea. Building an exact repurchase quote for every