You could spend all the money in the world on radio and TV spots screaming “Big Sale,” send out 100,000 direct mail pieces to every warm body in the county, and shout from the roof tops ’til you’re blue in the face trying to infect people with a little dose
Car dealerships have been marketing sales events from the beginning of…well…car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that this is the weekend to buy a car. This has persisted for so long that consumers no longer
We dealers are going to run weekend or week-long sale events now and then. Some more “now” and some more “then,” but when a good one comes along, we go for it. We want to block out the competition if we can, get all the exposure and additional traffic and
Sales events have been around since the first new car dealerships began setting up shop way back in 1896. And you better believe it didn’t take long for the industrial revolution to kick start creative car dealers into developing sales events to get more exposure and vehicles sold!
December 31st is almost here, so hopefully by the time you read this you’ve exceeded your annual sales goals and are in the bonus round for the month. If so, why not put some more candles on your cake with a fantastic year-end sales event.