AutoRaptor Introduces Automatic Appointment Reminders to Enhance Automotive CRM Software

AutoRaptor Introduces Automatic Appointment Reminders to Enhance Automotive CRM Software

September 26, 2018 No Comments

Providence, RI — September 25, 2018 — AutoRaptor recently rolled out Appointment Automation that allows dealerships to automatically send out customized appointment confirmations, reminders, and missed and cancelled follow up messages by text and email. The automatic appointment reminders are part of a suite of automated tools available in the

Dealers and States Gear Up for the Terrible Tariffs

Dealers and States Gear Up for the Terrible Tariffs

September 21, 2018 No Comments

In an article from the August 18 Business Insider, “These are the states that would be wrecked by Trump’s proposed tariff on cars,” Bob Bryan writes about how the president’s proposed 25% tariff on imports would devastate some states’ economies. Read the article here. Although these tariffs were on hold

Automotive Marketers More Likely to Integrate Online and Offline Promotions Compared to Other Retail Sectors

Automotive Marketers More Likely to Integrate Online and Offline Promotions Compared to Other Retail Sectors

September 21, 2018 No Comments

New York, NY — September 22, 2018 — Two-thirds of automotive marketers are highly familiar with using location data to measure the lift of store visitations, and more than half are highly familiar with using footfall trends to understand their visits versus those of competitors, according to a new whitepaper

Client Command Announces Issuance of U.S. Patent for Marketing Technology Platform

Client Command Announces Issuance of U.S. Patent for Marketing Technology Platform

September 20, 2018 No Comments

Cumming, GA — September 19, 2018 — Client Command, an automotive marketing technology company focused on engaging Active Shoppers™, today announced that the U.S. Patent and Trademark Office has issued U.S. Patent 10,078,844 covering its marketing technology platform. Client Command’s proprietary technology matches online car shopping activity with offline identity

Spireon Announces New Kahu Enhancements Designed for Auto Dealer Groups

Spireon Announces New Kahu Enhancements Designed for Auto Dealer Groups

September 20, 2018 No Comments

Irvine, CA — September 18, 2018 — Spireon, the vehicle intelligence company, is adding several enhancements to its Kahu connected car solution, designed to provide automotive dealer groups with the tools they need to optimize operations, improve sales results and mitigate risk. New features include streamlined portfolio and inventory management,

Dealer Workshop by Lotpop Invites Inventory Managers to Celebrate While Sharpening Their Buying, Pricing, and Merchandising Skills

Dealer Workshop by Lotpop Invites Inventory Managers to Celebrate While Sharpening Their Buying, Pricing, and Merchandising Skills

September 19, 2018 No Comments

Olathe, KS — September 17, 2018 — To celebrate five successful years serving the online and on-the-lot inventory management needs of franchised and independent auto retailers, Lotpop has announced its first annual Dealer Workshop, October 16-17 at the Kansas City Auto Museum in Olathe, KS. Dealer Workshop by Lotpop will

Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales for Regional Advertisers

Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales for Regional Advertisers

September 18, 2018 No Comments

Philadelphia — September 18, 2018 — Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, today announced the launch of Auto Purchase Attribution, a proprietary solution with Oracle Data Cloud that connects online advertising efforts to offline auto sales at a regional level. The solution

Virtual Reality App RelayCars Enhances Car-Buying Experience With Range of New Updates

Virtual Reality App RelayCars Enhances Car-Buying Experience With Range of New Updates

September 17, 2018 No Comments

Los Angeles — September 12, 2018 — RelayCars, the virtual reality automotive experience that puts users in the driver’s seat of thousands of vehicles, today announced a series of updates that will continue to aid these consumers in the car buying process. With a new host of features, these updated

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

September 17, 2018 No Comments

Chicago — September 17, 2018 — Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry leading provider of customized, omni-channel owner retention programs and innovative service lane software solutions, will combine with Caldwell & Kerr Enterprises, experts in digital and new media (audio/video) marketing, to