Report: 80% of Auto Consumers Research Online Before Visiting Dealer in Person
Denver — September 19, 2017 — Adtaxi, a leading digital marketing agency, today released an in-depth report on the state of automotive digital marketing. Titled Increasing the Efficiency and Effectiveness of Your Dealership’s Digital Marketing, the report highlights key challenges facing the industry today as well as proposed solutions for conquering
TradeRev and AFC Partner to Offer 0% Interest and No Floorplan Fees for 45 Days
Carmel, IN — September 19, 2017 — Automotive Finance Corporation (“AFC”) and TradeRev, a dealer-to-dealer digital mobile auction app, today announced an unprecedented promotion aimed at encouraging dealers to “go digital.” The promotion allows dealers to pay no AFC floorplan financing fees and 0% interest for 45 days on any vehicles
New Book: Girls Auto Clinic Glovebox Guide
Too many women feel powerless when it comes to their cars. Mechanic-speak sounds like a foreign language, and the auto repair bill contains a lot of unnecessary or overpriced repairs. How do you tell if you need new brakes? How often are you supposed to change your air filter? What
InterActiveTel Names Industry Veteran Bill Leek as President and COO
Houston — September 18, 2017 — InterActiveTel, a leading company that delivers comprehensive knowledge to dealers through customer communication, today announced Bill Leek, former vice president of sales for Dominion Dealer Services, has joined the company as its new president and COO. In his new role, Leek will be responsible for leading
LotLinx Adds Another Auto Industry Veteran to the Team
Chicago — September 18, 2017 — LotLinx, the leading VIN-specific digital marketing solution for car dealers, today announced that John Gottschalk has been named Senior Vice President, Client Relationships of LotLinx. Gottschalk was previously SVP of Dealer Relations & Business Development at FordDirect, a turnkey digital marketing solution for Ford
Building American Cars in Our Own Backyard
The American auto industry has changed dramatically over the past decade. Iconic American brands changed operations and revolutionized how they do business, leading to more people buying American cars and creating more American jobs in the auto industry. Here is the interesting take on the rebirth of the American auto
Paul Johnson Joins Advisory Board of NabThat
Los Angeles — September 14, 2017 — NabThat.com, one of the fastest growing technology companies assisting auto dealers in converting online traffic into leads, just announced that auto industry veteran and internet pioneer Paul Johnson will be joining their advisory board. Jason Silberberg, CEO, said, “As more auto dealers target
“Disruptive” Website/App Users Spend More Time Researching Vehicles Before Purchasing, J.D. Power Finds
Costa Mesa, CA — September 14, 2017 — Users of “disruptive” websites and apps such as Zappos, Netflix, Uber, and AirBnB—digital brands that challenge traditional business models—spend more time using their smartphones to conduct research prior to visiting a dealership, according to the J.D. Power 2017 New Autoshopper StudySM, released today. The study
Dealertrack DMS Announces First-Ever DMS Edge Event Series
Salt Lake City — September 12, 2017 — Dealertrack DMS, a Cox Automotive brand, will host DMS Edge, its first annual user event series from September 19-22, 2017, that brings on-demand training and dealership management systems (DMS) best practices right to the dealer online. DMS Edge will serve as both an