These days, CRMs and CRM-like tools produce some impressive data about who’s in market to buy, what their trade may be worth, available incentives, and many other data points that used to take hours to figure out. Being able to generate a list of 4,000 customers who are good candidates
Sometimes, in our multitask-focused world, simplicity gets lost. New bells and whistles add zip as well as complexity, but often achieve the same results available from a simpler, easier approach. Such innovation might even put progress in reverse. Consider the following: Automated operators: Is a “Press one if…” easier and
With all the talk in our industry of social media, mobile marketing, and the myriad of other new ways that have become available for dealers to market their vehicles and communicate with customers, it’s easy to be overwhelmed. Fortunately, CRM systems have evolved to handle the influx of new online
The typical dealership already possesses every asset necessary to sell more vehicles. Sometimes the exception is the correct attitude toward be-backs and appointments. By right attitude, the question is: how and in what ways should a dealership engage with customers and show gratitude to the business opportunities that have chosen
When leveraged and properly integrated into a dealer’s marketing programs, CRM systems can be a formidable tool to attract and retain customers. Chances are your dealership has a CRM system in place to track leads, deals in process and service interactions. The data in that system is a gold mine
Websites have been an essential part of dealership marketing for more than a decade now, and even with the growth of social media, your website is still the online face of your dealership and where customers go to see your vehicles and learn about your business. Social media is a
If you haven’t heard yet, Google is moving into the car business. In fact, their new tool Google Cars (which was clearly named by the engineering department) has already been tested in San Francisco and according to Automotive News is close to a statewide rollout in California.