It was a busy and informative weekend down in Orlando, but NADA is now in the record books. It was a busy schedule for us from the Dealer Marketing staff; it was a whirlwind weekend of meeting dealers and vendors on the convention floor and at the parties and events
Based on industry demand for a handbook to help dealers maximize their digital sales, PCG has documented its winning processes for helping dealers increase sales in a new book that is just coming to market. Today sales leads arrive at the dealership from many sources: phone calls, dealer website forms,
PCG Digital Marketing Integrated Marketing Services PCG Premium Paid Advertising Suite Today Dealers are confronted with multiple options for handling their Paid Advertising needs online. There are so many options that dealers are becoming overwhelmed. The other problem facing dealers are multiple vendors handling different pieces of the strategy and
There are about 300,000 electric vehicles on the road today. Considering there are over 254 million vehicles on American roads that is not a big part of the country’s vehicle fleet, but with advances in battery technology and lower prices that number is bound to grow. One issue with all
Once again, for their 60th year in a row, the DuPont company has release their 2012 DuPont Automotive Color Report. For the second consecutive year, white/white pearl is the world’s most popular auto color. Black/black effect has moved into second and silver is now third.
In a recent article posted by Automotive News, Sirius XM Radio Inc., the satellite-radio broadcaster boosted its forecast for 2012 subscriber gains to 1.8 million from 1.6 million. Fueled by a growth in auto sales this year, Sirius added 445,921 subscribers in the third quarter, bringing its total customer base
We’ve just finished our new website and I thought I’d write some thoughts for those of you out there that are currently in the process of updating or creating your own websites. Create a beta site When you creating your new site, first create a beta site so that you