DrivingSales University Launches Auto Industry’s First Digital Marketing Training Certification for Dealers
Advanced platform offers certification curriculum for individual dealership professionals, including Online Marketing Certified Professional (OMCP) Salt Lake City, Utah –October 14, 2013 – DrivingSales today announced a major upgrade to DrivingSales University (DSU),
When consumers look for a car, technology often plays a pivotal role in their choices. From digital and satellite radios to GPS technology, blue-tooth connectivity, electric vehicles and other advancements, customers are always looking for new technology in their cars.
This article is for dealerships that want to earn newfound, big bucks only. Research proves that when a client calls a dealership for a quote on an extended warranty, they are usually transferred from reception to the finance department. If they happen to get someone live which is rare, that
As everything has moved online in the automotive marketing industry you can see how constant learning and innovation has become essential to survival. There is probably no better example than the crash and burn we are witnessing in real time with Apple
According to eMarketer, there are approximately 115.8 million smartphone users. By 2016, that number will grow to 192 million users! Without a doubt, a smartphone is no longer the stuff of science fiction movies and books; these are now everyday devices that most of us can’t live without. While they’re
With the plethora of tools and technology available to dealerships, it’s difficult to know what to use and how to do it. At Thoroughbred Ford, while we’re quick to integrate new technologies, we’re also mindful that all technologies do not necessarily improve the customer experience or allow us provide the