Within the retail industry, brand recognition can make or break a business or corporation, no matter the size. This is especially true in the automotive industry, as OEMs periodically rejuvenate their brand image on a global, national, regional and local scale. The challenge with rebranding efforts is that companies must
You are probably tired of hearing one million “right” ways to run your store or department. The truth is there is no right way, you have to find the right people and processes for your needs. This is merely my view on what works for us. Hopefully you can implement
Automatic transmissions aren’t sexy. You will never see James Bond confidently throwing the shifter of his Aston Martin into Drive on the big screen. But then again, Double-O-Seven isn’t real, and he definitely isn’t buying cars. Despite their lack of coolness, it’s obvious why automatic transmissions have come to dominate
Is your dealership looking old and tired? Does it need a facelift? Are you considering adding a new brand to your existing one? If you answered yes to any of these questions, it may be time for a remodel or a total rebranding.
Human nature causes us to constantly search for bigger, better and faster ways to get things done. It doesn’t matter if you sell cars or cakes, odds are you’ll always be on the hunt for that brand new service or technology guaranteed to make life and business Enjoyable, Simple &
Think quick. What are the top five moments of your life? Those are probably pretty easy to recall—high school or college graduation, wedding day, birth of a child, starting your business, etc. Cherished moments like that are few and far between.
After fifty years working with a range of companies—as well as founding and running my own company, J.D. Power and Associates—I have observed a good deal, and come away with a few thoughts about how to have the best shot at success in business.
Now before you skip this article because it seems so odd, please let me elaborate. I recently returned from a vacation with my family in Puerto Rico. We stayed in Isabela, which is a quaint little surf town on the northwestern side of the island. It has what one would
How important is your role as a leader? Consider this: a three-dimensional pyramid has four points–three points on the bottom and one point at the top. You are the fourth point at the top of the pyramid. With you, your team goes from being two-dimensional to three-dimensional.