As you contemplate how to improve overall dealership profitability and specifically how to improve service absorption, consider this scenario: Joe average family is getting ready for a big car trip. To decide where to eat while on the road, they check Yelp. To pick a hotel, they search listings
This article is a rant against those automobile manufacturers responsible for the creation and distribution of the biased, contemptible, and seriously flawed ‘customer satisfaction’ survey system, that is currently being gamed by car dealers everywhere.
If you are looking for someone to help with your search engine marketing (SEM) at NADA, you will be bombarded by tons of people claiming to be the best. Maybe they are and maybe they aren’t, but how can you be sure if a search marketer is for real or