Dealership “life” can be hectic. You find yourself putting out one fire after another, and it seems as if great chunks of time are devoured by customers, industry demands, product issues, meetings, management decisions and yes, even technology. How you and your management team choose to spend your time
To stock your store with vehicles that turn quickly and generate a good profit, do you rely on gut feel or hard data? If you need help taking the guesswork out of this critical decision, ask your online advertising partners. These companies should be able to provide you with market-based
Quality and value…two words that many people are focused on right now, no matter what their position on the business food chain, whether they’re a consumer or a business owner. As we forge ahead through 2010, quality and value are two key messages you will want to convey in your
As you contemplate how to improve overall dealership profitability and specifically how to improve service absorption, consider this scenario: Joe average family is getting ready for a big car trip. To decide where to eat while on the road, they check Yelp. To pick a hotel, they search listings
This article is a rant against those automobile manufacturers responsible for the creation and distribution of the biased, contemptible, and seriously flawed ‘customer satisfaction’ survey system, that is currently being gamed by car dealers everywhere.
If you are looking for someone to help with your search engine marketing (SEM) at NADA, you will be bombarded by tons of people claiming to be the best. Maybe they are and maybe they aren’t, but how can you be sure if a search marketer is for real or