It seems like every industry conference features speakers and attendees who are buzzing about data and analytics. But too often, dealers end up trapped in the theoretical, and walk away unclear about actionable steps they can take to use data for their dealerships. Or, they attempt to implement analytics solutions,
Everyone knows that digital spend is a significant part of a dealer’s marketing budget, yet the majority of dealers aren’t able to accurately analyze the effectiveness of their digital marketing campaigns. This is because the reporting they have access to only delivers part of the picture. Depending on the source,
Alright, coach, it’s the third week of the last month in the sales quarter. Your team hasn’t quite hit its quotas for the month or quarter, and you’re running out of time. The pressure is on to get your best players on the field and finish the sales quarter strong.
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Although consumers aren’t yet willing to give up the steering wheel, it’s becoming obvious that smart and self-driving vehicles are significant to the future of the auto industry. Preparing for this eventuality requires a broader view of how connected and autonomous vehicles fit into a consumer’s entire web-entangled lifestyle, so
In 1896, the first independent automobile dealership opened in Detroit, Michigan, forever changing the automotive industry. After that, automobile franchises started appearing everywhere, mainstreaming car buying. For the next 100-plus years, with the exception of early adapters, the automotive sales process and consumer behavior generally stayed the same, until now.
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If you’re reading the news, checking out dealership vendor awards, and following new product releases, you’re probably hearing a lot about artificial intelligence (AI), machine learning, and predictive analytics. Self-driving cars and connectivity make extensive use of these technologies. But the AI applications for digital marketing in automotive sales are