Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are looking for. Just as importantly, it’s not much good for you as a dealer if it isn’t resulting in real leads that your sales staff can convert.
Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts. As digital marketing became more effective over the years, most OEMs and dealers quickly jumped on board. Across the industry, billions are spent each year to build and maintain automotive retail websites—investing
Lead providers are an essential part of most auto dealerships’ sales success. These companies provide sales leads of consumers in the market to purchase a vehicle from a dealership. One of the services provided by Conversica is using artificial intelligence (AI) in the form of warm conversations to help auto
The car-buying experience has vastly improved in recent years as dealers have increasingly prioritized customer service. Yet, surprisingly, automotive dealerships are facing a reputation crisis: Consumers don’t trust them. According to V12 Data, 99% of auto shoppers expect a hassle when buying a vehicle. Misalignment between expectations and reality, as
In the digital era, customers shopping for vehicles tend to use search engines as their primary point of research. The dealers they find at the top of Google aren’t necessarily the best ones out there. The dealers they find are the ones who know how to best optimize their website
When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90% of consumers say that watching a product video is an important factor in their buying decision; in the often-quoted words of Forrester researcher Dr. James
Just because your dealership has presence on several different social platforms doesn’t mean you have an effective social media strategy. If you’re like many dealers, you jumped onto the social media bandwagon because you heard from numerous marketing experts that you “must” be on it. You created profiles, post, tweet,