In recent years, digital marketing headlines have been dominated by words like programmatic, social, and mobile. Although these truly innovative areas have dominated the conversation, search marketing has remained one of the most popular and powerful digital marketing disciplines. Just as it has for nearly two decades, search marks one
The automotive industry’s move to digital can make the personal touch seem irrelevant. These days, people interact first with dealerships online rather than in person. They do massive amounts of digital research before even making a phone call. And they are hesitant to give out their contact information. From the
Consumers are showing increased interest in new vehicle technologies, and with the widespread access of the internet, they’re going online to research this information. In fact, in the past six months, recorded traffic on new vehicle technology pages has shot up by 127%. Despite this increase in traffic, only 1%
Your dealership’s website is probably your best and most affordable marketing tool. But if your site isn’t published in your customers’ preferred languages, sales are going to suffer. These days, English isn’t the only language being spoken by your customers. In fact, in some markets, it’s barely spoken at all.
The number of women in market to buy a car has been on a consistent and steady rise. Women are very often the top influencer or key decision-maker in a household, so understanding their priority set is the key point of entry for automotive marketers. In fact, according to CDK
While your dealership’s Facebook page continues to grow, you may notice that an increasing number of messages are hitting your Facebook Messenger inbox. Unless you have a dedicated team or individual fielding those messages throughout the day, they can quickly pile up. Before you know it, you may find yourself
If you’re like most dealers, you invest real money and effort into generating traffic to your dealership site. You also work hard to maximize your lead capture by providing a great website experience and plenty of opportunities for digital customers to engage and convert. So what happens when a lead
Millennials have been talked about for over a decade as the next big disruptor to both the economy and how industries do business. But those individuals who are still telling us to get ready for millennials are a bit late to the game, because millennials are now the largest group