How can you help your dealership’s website appear at the top of search engine results? Can you change its site listing in Google? Are links back to your site important? Also, why should your website traffic be encrypted? How do you create SEO-boosting content for your dealership, and how do
As a progressive dealer, ask yourself what your biggest accomplishments have been over the past few years. What is your competitive advantage compared to other dealerships? Next, ask yourself how mobile technology plays a role in facilitating what you do well, and how you can leverage those advantages even further.
The question of what is the true cost of a lead can be answered by different people in many different ways, but here we’re going to use the Conversica answer. We like to look at the lead cost as what we refer to of as an effective lead rate. There
Historically, automotive dealerships have relied on traditional advertising to connect with their local clientele. But with the recent proliferation of marketing technology and conquest advertising through highly targeted platforms and data, this strategy is no longer the most effective and cost-efficient way to pull in potential car buyers. By implementing
August 20, 2018 — Reunion Marketing personnel noted a remarkable increase in organic traffic for CDK websites that directly coincides with a Google algorithm update. While conducting regular audits, members of the Reunion team discovered a pattern of significant increases in organic website traffic throughout the month of August compared
Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are looking for. Just as importantly, it’s not much good for you as a dealer if it isn’t resulting in real leads that your sales staff can convert.
Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts. As digital marketing became more effective over the years, most OEMs and dealers quickly jumped on board. Across the industry, billions are spent each year to build and maintain automotive retail websites—investing
Lead providers are an essential part of most auto dealerships’ sales success. These companies provide sales leads of consumers in the market to purchase a vehicle from a dealership. One of the services provided by Conversica is using artificial intelligence (AI) in the form of warm conversations to help auto
The car-buying experience has vastly improved in recent years as dealers have increasingly prioritized customer service. Yet, surprisingly, automotive dealerships are facing a reputation crisis: Consumers don’t trust them. According to V12 Data, 99% of auto shoppers expect a hassle when buying a vehicle. Misalignment between expectations and reality, as