For years now, we have seen many industries use video marketing as a way to gain leads to their target consumers. This is isn’t surprising because more and more customers are using video as a part of their purchasing decisions. Car dealerships and automotive advertising are not an exception. A
Greenville, South Carolina — March 30, 2018 — On Wednesday, Facebook announced that it would be ending the ad-targeting option called Partner Categories, where advertisers can target specific groups of Facebook users by using offline demographic and behavioral data such as purchase history. This data is collected via 3rd party
As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information. Traditionally, dealers trained salespeople to withhold information from car shoppers because they believed that if they gave that information out, the shopper would go somewhere else.
In this age of intense competition, dealers need to get back to the basics of responding better to leads to increase sales—and as of now, there’s a lot of room for improvement. Digital Air Strike recently conducted a Mystery Shop Study of more than 1,500 dealerships to gauge their response
Companies have always been told to reach shoppers wherever they are. This used to mean publicizing products in the most popular newspapers and television channels. Today, it means marketing on social media. In 2017, 81% of the U.S. population had a social media profile. Practically every industry has embraced social
ACV Auctions is a dealer-only, online auction platform and end-to-end service provider. ACV is currently the fastest-growing independent auction in the nation, expanding into new markets every month. Dealers nationwide are downloading the ACV app to get access to thousands of fresh trade-ins listed on the platform every month. The
Being an auto dealer comes with great opportunity, but operating the business side can be a daunting task. Dealers need resources that are easy to access and simple to comprehend in order to stay ahead in a highly competitive environment. The following resources represent the top 10 go-to providers of
Our evolving cross-channel reality has transformed automotive sales—at once making what we do more complex, but also potentially more abundant. Ask yourself and your marketing team: Do we have a clear understanding of our entry and growing opportunity in the automotive consumer journey? The new reality? Today, your typical auto
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of potential inputs are realities now more widely embraced than ever before, even compared to a few years ago.