Sites such as Facebook, LinkedIn, MySpace, and Twitter allow you to do more than stay in touch with friends and relatives. Properly used, they provide a low-cost channel to connect you with car buyers and market your dealership. As with other online advertising efforts, however, there are rules of the
By now, everyone is aware of Facebook, Twitter, and other social networking websites. Many auto dealerships have embraced this new phenomenon and are developing or actively executing strategies for using these sites to further their business interests. The sudden awakening of the automobile industry to Facebook has created a
Last issue I explained two ways you can add some flair to your online pay-per-click (PPC) campaign: advertising low prices with strong incentives and writing ads specific to the make and model the customer is searching. This issue, I will continue with two more strategies that will make your ads
Would you feel comfortable letting shoppers mull around your lot or your showroom without ever being greeted, welcomed, or offered assistance? What would the impact be to your bottom line if your salespeople used such a tactic with your walk-in traffic and waited for the customer to approach them?
Today, dealerships and OEMs take third-party leads for granted, while automotive pundits often take pot shots, declaring third-party leads moribund if not already dead. A “15th Anniversary of the Automotive Internet” survey of dealerships recently conducted by Autobytel, however, shows otherwise. What dealerships across the country understand is that third-party
In 1998, I rolled out our dealership’s first internet department. It made sense that I would manage it, because I had a computer and knew how to use it—and early on, those were very important qualifications. My first training session focused on how to use the CRM to respond to
Editor’s Note: It’s been said before, but it bears repeating: the internet has drastically changed the way that auto dealerships market their vehicles. A big part of that change has been the advent of third-party leads and online classifieds, which have helped boost sales at many dealerships. With the
Many dealers using the internet for marketing focus on email leads as the measure of success. According to recent studies, however, the number of people emailing leads is not growing, even as more consumers shop for cars online. In 2004, only 20 percent of online shoppers sent an email
Has your dealership joined the ‘social revolution’ on the internet yet? Before you answer yes, I am not talking about a website, search engine marketing or e-blasts. Although creating and gathering Facebook friends or even placing commercials and clever videos on YouTube would be considered an entry level attempt.