Just as a car or a truck needs regular maintenance to keep it running smoothly, your pay-per-click campaigns needs to be checked, repaired, and evaluated on a fairly consistent basis. Here are a few ways you can maintain a successful pay-per-click (PPC) campaign once it is up and running.
Every dealer should be implementing new growth strategies as the market finally picks up steam. Your CRM system can be a valuable asset if utilized properly. On the other hand, it can be a growth deterrent if mismanaged. Simply put, your CRM system should acquire, grow, and retain profitable customer
The age-old process of buying a vehicle keeps changing because of the internet. Customers used to visit the lot, get a walk-around by the salesperson, test drive the car, negotiate the price, and then buy. The new process, on the other hand, involves time spent on the internet looking at
As you contemplate how to improve overall dealership profitability and specifically how to improve service absorption, consider this scenario: Joe average family is getting ready for a big car trip. To decide where to eat while on the road, they check Yelp. To pick a hotel, they search listings
But Make Sure Your Best Practices Factor in Current Brand, Used Vehicle Options, and Distance A recent exclusive analysis of third-party leads, conducted by R.L. Polk*, revealed data of key interest to the 93 percent of dealers who consider third-party leads an important component of their marketing mix.** In spite
Sites such as Facebook, LinkedIn, MySpace, and Twitter allow you to do more than stay in touch with friends and relatives. Properly used, they provide a low-cost channel to connect you with car buyers and market your dealership. As with other online advertising efforts, however, there are rules of the
By now, everyone is aware of Facebook, Twitter, and other social networking websites. Many auto dealerships have embraced this new phenomenon and are developing or actively executing strategies for using these sites to further their business interests. The sudden awakening of the automobile industry to Facebook has created a
Last issue I explained two ways you can add some flair to your online pay-per-click (PPC) campaign: advertising low prices with strong incentives and writing ads specific to the make and model the customer is searching. This issue, I will continue with two more strategies that will make your ads
Would you feel comfortable letting shoppers mull around your lot or your showroom without ever being greeted, welcomed, or offered assistance? What would the impact be to your bottom line if your salespeople used such a tactic with your walk-in traffic and waited for the customer to approach them?