4 Signs it’s Time to Hire a PPC Professional
In the digital marketing space, the two largest advertisement avenues for businesses are SEO and PPC (Pay per Click). Very often however, businesses can easily fall into the trap of attempting to run their own PPC campaigns. This may seem like a more economically viable solution than paying a professional
How Dealerships Can Use PPC To Build Brand Awareness and Exposure
These days, more and more car buyers are heading online before making up their mind on where to buy their next car. As a dealership, building your brand and associating it with positive traits is key to both gaining new clients and retaining existing ones. No matter what advantages your
Improving the On-Site Car Shopping Experience of Your PPC Prospects
When it comes to optimizing a PPC campaign, generating clicks is only half the job. Once you’ve successfully been able to attract a consumer to your site, you now need them to convert into a lead by either requesting information about a vehicle, asking for an internet quote or contacting
Four Steps to Optimizing Videos for Search
The first step to a successful video marketing campaign is to make your videos for consumers…not Google. Google (and the other search engines) create algorithms to place the results users want to see at the top of the search page and they’ve gotten pretty good at it. So, the best
How Geo-Targeted Content Can Help Your Dealership Crush Your Local Competition
In the world of SEO, there are literally hundreds of factors that can positively impact your dealership’s visibility in SERP (Search Engine Results Page). However, there is none more important…more effective…more crucial to helping you outrank your local competition than geo-targeted content. What is Geo-Targeted Content? Geo-targeting content is the
7 Things Your Dealership Should Expect from Your PPC Agency Each Month
1) They Always Get Approval for Manufacturer Compliance Most auto manufacturers today have strict guidelines for PPC ads. Any PPC agency worth their salt will get the pertinent information (specials, pricing, wording) preapproved before ever setting it live. Many manufacturers operate under a three strike rule and enough mistakes can
Today’s Consumers Shop Differently—Dealers Need to Change Too
Today, search engine marketing (SEM) represents 55% of the typical dealership’s total ad spend. Yet, dealers are not getting the results they want. Conversions on the big guys (Google, AutoTrader.com, Cars.com and Edmunds) even on key terms, are less than one in four. In fact, our research shows that of
How Automotive Dealerships Can Overcome The Most Common PPC Obstacles
Utilizing paid search is a great way to drive traffic to your dealership’s website and generate leads by inviting potential car buyers to reach out to you. Yet many times, I see automotive dealership ads that aren’t making the absolute most of their PPC ads, potentially missing out on key