In the fourth quarter of 2013, Google announced that phone calls would count for conversions. No big deal, you say. Well sure, the conversions counted for you and your dealership before…but now they count for Google. Yes, the $357 billion search giant continues to revamp its algorithm, and the corresponding
For this month’s dealer video marketing profile, I interviewed Paul Lynch, general sales manager of DePaula Chevrolet, which is a four consecutive time Chevrolet Dealer of the Year award winner. DePaula Chevrolet was the number one Certified Chevrolet pre-owned dealer in the Northeast in 2013, as well as a top
When it comes to SEO, most automotive dealers only think about their primary website and overlook their mobile site. Unfortunately, considering the amount of mobile traffic most automotive dealers are seeing these days, ignoring mobile SEO means you’re also ignoring a large portion of potential customers.
For this month’s dealer video marketing profile, I interviewed A.J. Maida, director of digital and marketing at Papa’s Chrysler Dodge Jeep RAM SRT, the number one sales volume CDJR dealer for both new and CPO, as well as the number one commercial truck dealer in Connecticut. He is known to
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is where someone posts bad reviews or false reviews about your services, thus impacting what people see about your company online.
Is Google’s Hummingbird really killing the SEO? Along with the other updates that Google made since the past twelve years. Since it has been its tradition to name a new algorithm after an animal, it was called “Hummingbird” because of its fastness and preciseness when it comes to bringing search
The world of SEO has evolved quite a bit over the years, and it’s changing even faster these days. Whether it’s Google and their animal named updates or other trends, it’s important to stay on top of everything that’s happening in the world of search engine optimization. To help, here
When it comes to video there are a lot of different questions dealers need answered, so we got in touch with online video and video search engine optimization expert AJ LeBlanc, managing partner of Car-mercial.com and Carbuyersengine.com, to get some insights on how dealers can make the most out of
Here’s a look at some predictions for SEO in 2014…and Beyond If you know anything about search engine optimization, you know that the laws of the land change frequently. While the big picture things usually don’t change (like do not spam) the specific details have a tendency to change quite