We’ve all come to warily await Google’s next Panda and Penguin updates, but the Hummingbird is different—it’s a complete makeover of the existing search algorithm. The animal was chosen to mark this algorithm due its speed and precision and went into effect about a month ago. Hummingbird is the biggest
One thing about search engine optimization that most people don’t think about is the fact that there’s so much misinformation available online. No matter where you turn, someone is trying to tell you something that’s either flat out wrong or so old that it’s no longer relevant.
Search engines are now synonymous with online marketing. Everything that is to do with online begins and ends with the search engine, and thus the job of Search Engine Optimization (SEO) exists. However, things have changed for quite some while, and Social Media Optimization (SMO) has entered in the scene.
How to measure your SEO on a CPC level Is your SEO company really moving the needle for you or are they selling you snake oil? I have watched a lot of dealers spend a lot of money on microsites, premium content, videos, blogs, and more, all in the name
With thousands of websites and blogs vying for the same high ranking on Google’s search results, great content just isn’t cutting it anymore. While having quality content that your readers will both enjoy and share is still key to a great page ranking, there are many behind the scenes SEO
This post is taking stock of Google’s latest announcement of devaluing press releases as legitimate link building strategy. As part of continually trying to improve the process of how search engine rankings are to come about, press releases with lots of links that could potentially be used for organic link
Pay-Per-Click advertising (PPC) is one of the most measurable forms of advertising available to automotive dealers today. With PPC in a few short hours your dealership’s website can be showing up on the first page of Google for your most profitable keywords
For this month’s dealer video marketing profile, I interviewed Paula Sullo, internet director of Branhaven Chrysler Jeep Dodge Ram, which has been family owned and operated for more than 42 years. Paula has been with Branhaven for more than 15 years, and she grew up in the dealership learning all
Online businesses need the right promotional tools to make sure that they are ahead of the game. SEO companies can definitely help out when it comes to your visibility on the search engine rankings page (SERPs), therefore