To sell or not to sell…That is the social media conundrum. I’ve heard a lot of people in the industry say “No No don’t try to sell anything on social media, it’s about being friends and connecting with your customers!” Personally I think that’s a lot of nonsense,
As you contemplate how to improve overall dealership profitability and specifically how to improve service absorption, consider this scenario: Joe average family is getting ready for a big car trip. To decide where to eat while on the road, they check Yelp. To pick a hotel, they search listings
Sites such as Facebook, LinkedIn, MySpace, and Twitter allow you to do more than stay in touch with friends and relatives. Properly used, they provide a low-cost channel to connect you with car buyers and market your dealership. As with other online advertising efforts, however, there are rules of the
By now, everyone is aware of Facebook, Twitter, and other social networking websites. Many auto dealerships have embraced this new phenomenon and are developing or actively executing strategies for using these sites to further their business interests. The sudden awakening of the automobile industry to Facebook has created a
Would you feel comfortable letting shoppers mull around your lot or your showroom without ever being greeted, welcomed, or offered assistance? What would the impact be to your bottom line if your salespeople used such a tactic with your walk-in traffic and waited for the customer to approach them?
Has your dealership joined the ‘social revolution’ on the internet yet? Before you answer yes, I am not talking about a website, search engine marketing or e-blasts. Although creating and gathering Facebook friends or even placing commercials and clever videos on YouTube would be considered an entry level attempt.
Social Media is the buzz word of the decade! We can’t go for five minutes without someone talking about, or starting a group on some network to talk more about social media. As some wise person once said, “There is nothing new under the sun.” I agree. When you
Ah yes…Facebook and Twitter. There are so many articles, strategies, and concepts being thrown around our space about how to leverage these new technologies. Weeding out what will work for your dealership is quite a challenge. Here is what I would do if I was brought into a dealership
The social media craze has definitely hit the auto dealer industry in a major way. While the automotive internet (over these last 15 years) has constantly evolved and presented new frontiers, ‘social media’ has the big buzz today. When most dealers think of ‘social media’ it’s almost instantly equated