By now, everyone is aware of Facebook, Twitter, and other social networking websites. Many auto dealerships have embraced this new phenomenon and are developing or actively executing strategies for using these sites to further their business interests. The sudden awakening of the automobile industry to Facebook has created a
Would you feel comfortable letting shoppers mull around your lot or your showroom without ever being greeted, welcomed, or offered assistance? What would the impact be to your bottom line if your salespeople used such a tactic with your walk-in traffic and waited for the customer to approach them?
Has your dealership joined the ‘social revolution’ on the internet yet? Before you answer yes, I am not talking about a website, search engine marketing or e-blasts. Although creating and gathering Facebook friends or even placing commercials and clever videos on YouTube would be considered an entry level attempt.
Social Media is the buzz word of the decade! We can’t go for five minutes without someone talking about, or starting a group on some network to talk more about social media. As some wise person once said, “There is nothing new under the sun.” I agree. When you
Ah yes…Facebook and Twitter. There are so many articles, strategies, and concepts being thrown around our space about how to leverage these new technologies. Weeding out what will work for your dealership is quite a challenge. Here is what I would do if I was brought into a dealership
The social media craze has definitely hit the auto dealer industry in a major way. While the automotive internet (over these last 15 years) has constantly evolved and presented new frontiers, ‘social media’ has the big buzz today. When most dealers think of ‘social media’ it’s almost instantly equated
Dealerships are rapidly catching up with the rise in popularity of social networking, including automotive-specific online communities. They’re places where auto retailers can connect with other others dealers and vendors to discuss management issues, share best practices, interact with experts, and keep up on industry news. It’s a quick
Online, there are two important categories for dealers to focus on as they communicate with customers. The first category is communication that is controlled by the dealer: advertising, email, search engine marketing (SEM), search engine optimization (SEO), blog sites, and social networking pages. The second category is the tidal
Several issues ago, we covered the topic of why your dealership needs to have a Facebook page. For this issue, publisher Brett Stevenson was kind enough to invite us back for a follow-up. While Facebook is the number one social networking site in the world, we thought we’d focus instead