Do you remember the first car you ever bought? I do. It was a 1992 Mazda MX-6. It was my pride and joy. I can remember how excited I was when I first bought it. I can remember how well I kept it for the first year. It was meticulous.
Despite your best efforts, it is almost impossible to please every customer who visits your dealership. Sometimes you simply can’t accommodate their needs, and other times their demands are unreasonable (not that you should tell them that). Unfortunately, this means you are going to see some negative reviews on Yelp,
Social helps you sell cars. That’s not all you need to know though. You can create leads, book service appointments, grow your customer and email base, and showroom traffic by an effective social presence. But what are the key elements to using social media to your dealership’s advantage? It’s simple.
Your customers (or potential customers, at least) are talking. Are you listening? There’s no denying it – it’s a social world out there. More often than not, today’s consumer will share insider information about their purchase habits with their online networks. Now imagine how powerful it would be if the
Whether you’re spiritual, religious, or none of the above, Facebook is finally giving automotive dealerships what they want. For years now, we’ve been asking the big question, can Facebook really help me sell cars? The bottom line was that it’s always important to build a community as a branding tool,
The days where Facebook was solely used to connect with old pals, share pictures, and chat with friends is over. It has developed into much more, a vital resource for your business success. Every day, 135 million people explore the pages and profiles of Facebook. Facebook is where people spend
It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses in general have taken a proactive approach to manage their online reputation. In fact, there is always a new small business popping up offering SEO,
Twin Design/Shutterstock.com You’ve taken the time to build a relevant, engaged community around your dealership online. So after all of the effort you’ve put into your social branding, how do you determine if you’re getting what you want out of it?
One concern I hear often from dealers is that while social media is a wonderful networkingtool, they don’t necessarily see it converting to leads or sales. Here are three steps I use to increase social media lead conversions: Step 1: Identify Influencers & Gain Their Attention Every community is comprised