Sure, your social marketing looks cool—the images are sharp and the copy is engaging, and the overall message falls right in line with your dealership. You love it, but is it working? Is it generating results? Have you sold more vehicles? If you’re not tracking the stats related to your
Social media should be an essential part of any auto dealership’s marketing plan moving into 2015. Even though many consumers want to physically see an automobile before they purchase it, a strong social media strategy can sell them on your dealership before they even walk through the door. It’s important
The automotive industry has long been miles ahead of other sectors when it comes to sleek television advertising, but it could be stalling when it comes to adapting to the social media environment of today. A New Normal There’s been a lot of debate in the last couple of years
We work with hundreds of auto dealers to help improve their marketing, and most of the inquiries we’ve received in recent months have had to do with social media, such as: “How should we respond to online reviews?” “What kinds of things should we be posting on Facebook?” “How can
Do you remember the first car you ever bought? I do. It was a 1992 Mazda MX-6. It was my pride and joy. I can remember how excited I was when I first bought it. I can remember how well I kept it for the first year. It was meticulous.
Despite your best efforts, it is almost impossible to please every customer who visits your dealership. Sometimes you simply can’t accommodate their needs, and other times their demands are unreasonable (not that you should tell them that). Unfortunately, this means you are going to see some negative reviews on Yelp,
Social helps you sell cars. That’s not all you need to know though. You can create leads, book service appointments, grow your customer and email base, and showroom traffic by an effective social presence. But what are the key elements to using social media to your dealership’s advantage? It’s simple.
Your customers (or potential customers, at least) are talking. Are you listening? There’s no denying it – it’s a social world out there. More often than not, today’s consumer will share insider information about their purchase habits with their online networks. Now imagine how powerful it would be if the
Whether you’re spiritual, religious, or none of the above, Facebook is finally giving automotive dealerships what they want. For years now, we’ve been asking the big question, can Facebook really help me sell cars? The bottom line was that it’s always important to build a community as a branding tool,