Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the effectiveness of their email marketing, discover benchmarks for specific industries, and help compare and identify where to improve. In the report, we assessed the current state
Reading Yelp reviews can be an uncomfortable experience for many fixed-op managers. In contrast to when they try a new restaurant, few people look forward to going to the dealership for car repairs. The slightest negative experience will be magnified many times over—and is more likely to be described online.
Large dealer owner groups move high volumes of vehicles for multiple marques. They look for synergy and cost savings everywhere, as well as opportunities to drive profit. There may be a new way for them to attract more manufacturer-sponsored incentive dollars for their salespeople, and create a profit center while
Video | Training Hub Dealers, this video from The Appraisal Lane can help you learn to spot prior paint and bodywork when you’re appraising trade-ins. Watch the video now by completing the form below, then click the “Watch Now” button.
Over the past dozen years or so, traditional financing penetration into used cars has grown about fourfold. Consequently, dealers have recognized that more than half their customers for pre-owned vehicles will be closed by landing on what they consider a desirable monthly payment. Understanding the affordability of shoppers’ cars of
Many times, dealers feel that despite their investment in a customer relationship management (CRM) system, their numbers are not where they want to be and they are not seeing any improvement in operations. And in some instances, their people are not even using the CRM. Dealers typically attribute these issues
The technology in today’s cars is amazing. Features like automatic lane departure warning, automatic braking, and adaptive cruise control practically drive the vehicle for us. Even the classic buttons and knobs of dashboard interfaces are being replaced by interactive screens that rival tablets in quality and control. Automobile manufacturers are
You probably have heard of the Seven Car Club theory if your dealership onboarding involves watching and learning from the comical 1990s-style CarMind training videos. The theory posited that every dealership has three types of salespeople, and they fit within one of the following categories: Overachievers, who shoot for 10-plus