Before car-shopping customers step foot on the lot or showroom, many have done their homework. Most car buyers know the make and model they want, while a few will be after a type of vehicle, such as a sedan or SUV, and rely on the expertise of the salesperson for
Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers. These incentive programs often encourage test drives, future purchases, or service work, and also create a positive experience that leaves customers feeling satisfied. Rewards-based promotions are an effective, desirable way
Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders, and recorded service and parts sales of nearly $110 billion. NADA data also reports that service, parts, and body shop profits make up 47.3% percent of an average dealership’s
White Paper | Pride, Prejudice, and the Community Appraisal Approach | Download Learn about a new and emerging business approach to appraisals – the community approach – in this White Paper from The Appraisal Lane (TAL). Download this White Paper for FREE by completing the form below, then click the
The auto market is slowing down. Unless you’ve been hiding under a rock, you know this. And hey, I get it if you’ve been hiding under that rock. This news isn’t what any of us like to hear. But, unfortunately, hiding won’t make the slowdown go away. Dealerships around the
White Paper | Beyond the Basic: Additional Tips to Help you Spot Flood Damaged Cars | Download Apart from the basics, there are other telltale signs that dealers and private parties should pay attention to when it comes to signs of hurricane-related damage. Find them in this White Paper from
White Paper | Basic Flood Damaged Tips | Download The Appraisal Lane (TAL) brings you an invaluable outline of simple tips for dealers and private buyers to spot flood damaged vehicles! Download this White Paper for FREE by completing the form below, then click the “Download Now” button.
Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and even texting are all ways to attract in-market shoppers to your store. These solutions come from specialized vendors who help you reach your target audience, but how