Outbound call campaigns are highly effective for motivating customers to take action. Sometimes nothing beats the sound of a real human voice that’s friendly and knowledgeable, reaching out to you on the phone. For sales campaigns, you can either organize your sales team to conduct an outbound call blitz, have
As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear one on the radio, you probably listen carefully because it is your business. Keep in mind that consumers probably don’t pay as much attention.
Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. Just like any tool, however, a CRM system is only as effective as the user behind it. There are too many instances where, six months into a relationship with a
Our evolving cross-channel reality has transformed automotive sales—at once making what we do more complex, but also potentially more abundant. Ask yourself and your marketing team: Do we have a clear understanding of our entry and growing opportunity in the automotive consumer journey? The new reality? Today, your typical auto
By now, most dealerships have their 13-month financial statement in the books, and many dealer principals and GMs are saying, “We sold a lot of vehicles this year. Where did all the profit go?” Yes, the market has contracted a bit, but for most dealerships, profits have dipped further than
When we look back at 2017, the best word to capture the year in automotive retail is fascinating. Between the drop in the record-setting 2016 sales figures to the uptick in vehicle demand from the disaster-ravaged states in the aftermath of Hurricanes Harvey and Irma, this past year’s seasonally adjusted
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of potential inputs are realities now more widely embraced than ever before, even compared to a few years ago.
How important is cash flow to your dealership? And how important is it for your customers to have an efficient, high-end, and brand-consistent transaction experience? Both questions are impacted by how your dealership incorporates e-contracting into its F&I process. E-contracting is used in multiple ways in the industry, but is
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot—and will hear much more often at the convention—are big data. Many of the biggest and most innovative vendors in the automotive space will be touting the latest and