Back in the day, the only major interactions most consumers had with your dealership were when they talked to one of your salespeople in person. Nowadays, many those interactions are happening online: OEMs are online, data validators are online, and your dealership is online. In the past, consumers would go
If you’re not always on the lookout for top talent, you’re probably missing quality candidates. While experienced salespeople might be the first on your wish list, there is one demographic that dealerships should not be ignoring: college students. Providing employment opportunities to college students is a great way to motivate
Research by Crowdtap reveals that 87% of auto buyers research potential car purchases on social media prior to making a decision. This means virtually every auto dealer should actively look for better ways to leverage social media to reach customers. Facebook is the most popular social media network among car
Used Car Valuation Difference | Download Learn about an exciting and totally different approach from many new online valuation and wholesale tools to use for used car valuation in this “Q&A You Need to Know” by The Appraisal Lane (TAL) . Download this White Paper for FREE by completing the
Since 2013, eLEND Solutions’ annual survey has examined the disconnect between actual start-to-finish purchase transaction times and what dealers believe is the “ideal” time consumers should spend in a dealership buying a car. This year, the disconnect has diminished somewhat versus the previous year, with transaction times showing a marked
The modern sales funnel has created an exciting new opportunity for auto retailers to grow their aftermarket product penetration and profitability. The strategy involves “seeding” desire for aftermarket solutions at the many touch points a customer interacts with to buy a vehicle: online, in the media, and at the dealership.
Last month, we discussed processes for delivering adverse action notices required by both the Fair Credit Reporting Act (FCRA) and the Equal Credit Opportunity Act (ECOA). This month, I want to touch on a few points for emphasis and clarity. A finance company that has denied credit to a customer
While more millennials and Gen Xers leave suburbia for the city and take on a new, less committal relationship to cars, the automotive industry is pivoting. With the introduction of car subscription and concierge services by major auto brands, a huge swath of consumers no longer feel they absolutely need
Alright, coach, it’s the third week of the last month in the sales quarter. Your team hasn’t quite hit its quotas for the month or quarter, and you’re running out of time. The pressure is on to get your best players on the field and finish the sales quarter strong.