The automotive industry’s move to digital can make the personal touch seem irrelevant. These days, people interact first with dealerships online rather than in person. They do massive amounts of digital research before even making a phone call. And they are hesitant to give out their contact information. From the
The transaction process at the dealership has evolved. We have gone from a process where you need to get people to a dealership to the reality of getting the dealership to the people. There are three common problems for dealers during the traditional transaction process. Convenience The first problem is
On July 10, the Consumer Financial Protection Bureau (CFPB) announced it was moving forward with the arbitration rule proposed last year. Under the rule, companies may not use arbitration clauses to stop consumers from taking part in class actions. The rule will be effective 60 days from the date it
Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the effectiveness of their email marketing, discover benchmarks for specific industries, and help compare and identify where to improve. In the report, we assessed the current state
Reading Yelp reviews can be an uncomfortable experience for many fixed-op managers. In contrast to when they try a new restaurant, few people look forward to going to the dealership for car repairs. The slightest negative experience will be magnified many times over—and is more likely to be described online.
Large dealer owner groups move high volumes of vehicles for multiple marques. They look for synergy and cost savings everywhere, as well as opportunities to drive profit. There may be a new way for them to attract more manufacturer-sponsored incentive dollars for their salespeople, and create a profit center while
Video | Training Hub Dealers, this video from The Appraisal Lane can help you learn to spot prior paint and bodywork when you’re appraising trade-ins. Watch the video now by completing the form below, then click the “Watch Now” button.
Over the past dozen years or so, traditional financing penetration into used cars has grown about fourfold. Consequently, dealers have recognized that more than half their customers for pre-owned vehicles will be closed by landing on what they consider a desirable monthly payment. Understanding the affordability of shoppers’ cars of