Niagra Falls, New York, NY — September 26, 2016 — At the Used Car Week conference next month in Las Vegas, Wheel’s Automotive Dealer Supplies, Inc., will announce its line of CPO-specific visual marketing ideas for automobile dealers. Wheel’s CPO-specific merchandising tools are designed and printed on demand specifically for OEM
One of the biggest challenges facing auto dealers is how to bridge the gap between potential customers who browse online and those who walk into a dealership for a test drive. But as mobile marketing becomes more sophisticated, this disconnect is growing smaller. The right tools, strategy, and understanding of
“Marketing and customer experience are one and the same.” We’ve all been there. You’re looking forward to going somewhere, you’ve checked out the costs, you’ve mapped your route, and you know what you want to do when you arrive. With excitement and expectations building, the moment comes, and then whoosh.
This past May, the Consumer Financial Protection Bureau (CFPB) published its proposed rules for arbitration agreements in consumer financial transactions. It proposed the new rules after conducting a study that many outside of government and consumer advocacy groups found faulty, both in reasoning and conclusion. The CFPB claims that consumers
Mobile use has become an intrinsic component of our consumer behavior—whether we notice it or not. For auto dealers, becoming mobile-friendly is a priority. Putting mobile at the center of a dealership’s marketing strategy is particularly pertinent in 2016 because more than 85% percent of adults ages 18 to 24
Capture the 75% of Phone Leads That Are Getting Away | White Paper | Dealer Training Hub How effective are the phone skills of your dealership team members? This White Paper by the good folks at InteractiveTel uncovers the best way to beef up phone sale conversions, and
Retail is one of the most controllable types of business that dealership repair shops have. So why do we seem to never have enough of it in the service drive? Some reasons, such as competing recall work and general business cycles, certainly complicate matters, but though they’re not a walk
Thanks to recent innovations in data analytics technology, dealers have a number of resources available to help them source, acquire, and eliminate the vehicles on their lots. Although a dealer’s experience and intuition are invaluable assets, the ability to easily aggregate data streams to help make informed recommendations serves as