As a car dealer trying to bring in online leads, you are fighting two battles: An abysmal attention span. According to the National Center for Biotechnology Information, from 2000 to 2015, the attention span of the average American dropped from 12 seconds to just 8.25 seconds. These days, it’s even
Cars sitting unsold on your lots cost you money. You need to bring in serious buyers, but you can’t just wait for them to walk in. Today’s buyers start their shopping on the Internet before they even walk into a showroom. By the time they walk in, they know what
With the multitude of digital aspects to take into consideration when forming an online advertising plan, it’s easy to forget the role that branding basics play. Retargeting, dare-to-compare, and search engine optimization (SEO) are all important components of a robust online marketing campaign, but the importance of strong brand recognition
A discouraging number of automotive dealership employees are unhealthy. That is the simple fact. When soft drinks and cookies make their way through the doors of the dealership, their consumption causes more and more salespeople to ratchet up their dealership’s overall health care costs—costs that leave the dealership begging for
Surveys tell us customers loathe the finance office process the most. The time this phase of the deal can take drives buyers nuts. Because finance managers know this, they are prone to rushing through the F&I aftermarket product presentation or skip it altogether. Thus, saving time, if only minutes, while
Think quick. What are the top five moments of your life? They are probably pretty easy to recall—high school or college graduation, wedding day, birth of a child, starting your business, etc. Cherished moments like that are few and far between. Our normal day-to-day life is a bit more ho-hum.
Many auto dealerships are feeling the pressure of a changing industry, especially with the rise of digital competitors like TrueCar and CarMax, which are transforming business and customer interaction by offering online and mobile services. One of the best ways to combat declining foot traffic, leads, and sales is to
If dealership inventory management is your biggest problem, you don’t have many problems. Every retailer in America has to deal with this issue—whether it is selling cars, blue jeans, or pie. Your inventory is the key to your success, and that’s a retail issue not unique to the automotive industry.
To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2015 study by Pew Research Center, more than 80% of an automotive marketer’s most prized demographic—adults 50 and younger making a good living (at least $75,000 a year)—own smartphones. And they spend more time