Just when you thought you had a handle on internet leads and search advertising, along comes social media and Facebook, Twitter, LinkedIn, YouTube, etc. Now Pinterest has burst on the scene and is already the number three social media site in the world. Now what? Have no fear, Pinterest is
There seems to be a lot to talk in the auto world. If the social networks for dealers are any indication, dealers really like to talk online. We recently formed a partnership with the industry’s largest social network, Automotive Digital Marketing—ADM (www.AutomotiveDigitalMarketing.com) to share content from our magazine and website
As an old, scarred veteran of the auto dealership advertising world, I can tell you that I have been witness to more radical change in the last ten years than in the forty year prior to that. The big winners in this decade are going to be the dealers that
If you’re an auto dealer, once in a while you may get a bit cranky with your manufacturer. They do some crazy stuff to their dealers sometimes. You may be cranky again pretty soon, because some of the carmakers are starting to mess with your advertising.