It’s pretty exciting to watch the transitions happening in the automotive marketing world. When it comes to individual dealerships, most dealers are straddling the traditional media world and the new digital marketing world. In the traditional world, newspaper, radio, and television (mostly television) still have a hold on dealers’ confidence.
If you’ve been in the auto business for at least ten years, you know what a wild ride it has been. If you’re reading this you probably remember the days of making money, the industry meltdown, Cash for Clunkers, and the snail’s pace recovery. It hasn’t all been fun, but
Since our feature article this month is on training, it might be worth rethinking the kind of training dealership’s need. A few years ago, things were simpler: salespeople got sales training, parts and service people got technical training, and there were a couple of companies to call.