The customer journey and consumer expectations have drastically changed in the past decade. More and more, customers demand information and engagement on their terms. They do extensive research online and utilize social media, and absorb owner comments and ratings about products and services. They lack patience with onerous processes, perceived
10 Simple Steps to Improve Customer Retention | White Paper | Download Customer retention plays a significant role in the success or failure of most business models. The better your retention rate, the more revenue and popularity your business is likely to generate. While the not-so-secret method of improving retention would be
Customer Care: Your Most MASSIVE (Potential) Marketing Draw | Download Customer care will make or break a company- maybe not overnight, but it surely will reflect itself over time. As poor customer service brings negative repercussions, stellar customer service can turn any ol’ patron into a raving fan.
All of your marketing efforts are intended to get more ups on your showroom floor, and search engine optimization (SEO) is no exception. It may feel like it’s one step removed, however, because its primary focus is getting more people to your website, but the more customers who visit your
The automotive industry has always been known for looking toward the future—and promising innovations—so it’s no surprise it continues to do so, keeping pace with the breakneck speed of current technological updates and consumer needs. At the most recent NADA Convention in Las Vegas, we saw industry pros offer up
13 Bad Habits That Make Salespeople Seem Pushy (And How to Correct Them) Being a successful, effective sales person is no easy accomplishment. Becoming one without being seen as “pushy” is even harder. While some people may follow your lead during the sales process, there are many customers who
Hiring is more of an art than a science. There was a time when you might have been able to get away with saying something like this. Those days are long gone. With the amount of data available to hiring professionals with respect to job seekers, leaving recruiting and onboarding
10 Tips to Make Your Sales Emails 10X More Effective There’s nothing like “pre-marketing dread”: the quiet fear that you’re about to waste precious time or money on an ultimately fruitless marketing campaign. What the best way to eradicate that fear? You must improve your aim and delivery.
There have been countless debates about the demise of the mobile Web at the hands of mobile apps. Who’s winning? No one can agree. One pundit sees apps dominating users’ attention; another predicts apps will kill off the entire Web. As the saying goes, “prediction is very difficult, especially about