Charter Media and Car-Mercial Announce Strategic Partnership to Provide Automotive Dealers with Innovative Online Video Marketing Tools
BOCA RATON, Fla., Jan. 23, 2014 /PRNewswire-iReach/ — Today, Charter Media, part of cable operator Charter Communication, Inc. (NASDAQ: CHTR) and Car-Mercial, llc finalized a strategic partnership that will allow more efficient use of Online Video Marketing. Charter Media has over 1,700 sales professionals and will begin offering three of Car-Mercial’s award winning video products; Pre-Roll+, SEO+, and Social+ to the automotive community.
Charter Media is looking to Car-Mercial to provide automotive retailers, associations, and automotive manufacturers with customized online video marketing services.
Phil Aime, Senior Director of Automotive Ad sales and Motor Sports at Charter Media added “Charter is a strong partner with local dealers across the country and we recognized the need for innovative solutions for online marketing. Our expertise in creating effective video advertising packages for dealers can now include a complete online marketing strategy. This is exactly what our customers have been asking for and we are pleased to offer the award-winning platform from Car-Mercial.”
The three products that Charter Media can now offer will address the greatest opportunities for automotive online video marketing; SEO+ offers customized videos published to the most popular online video portals and appear in organic search results; Pre-Roll+ incorporates the largest network of online web properties to advertise 15 and 30-second direct-response video messages; Social+ gives Charter Media’s automotive advertising clients a custom library of over 300 videos to use on social media channels such as; Facebook, Google+, emails, websites, and blog sites.
“Auto dealers recognize that video is an effective way to communicate with local shoppers. Our products allow dealers, in partnership with Charter, to bring that video message to online car shoppers.” says A.J. LeBlanc, Managing Partner at Car-Mercial, “With Charter’s strong presence in local communities, customized videos can be created and syndicated to the most popular destinations on the web.”
Charter (NASDAQ: CHTR) is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter TV® video entertainment programming, Charter Internet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter’s advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at www.charter.com
Car-Mercial helps automotive manufacturers, associations, ad agencies and dealerships implement digital marketing campaigns to attract, sell and service more customers profitably. Car-Mercial delivers proven strategies to increase traffic, sales and service business through video search engine optimization, video pre-roll advertising, and video engagement tools for social media. More information about Car-mercial can be found at www.car-mercial.com.
Car-Mercial has been recognized by prestigious award networks in the automotive industry including the Automotive Website Awards (AWA) and is a finalist for the 2014 AWA Award in the Marketing Innovation category once again.