Chrome Systems Provides BMW USA with Competitive Comparison Tool For its Website

Side-by-side feature and image comparisons for up to four vehicles at one time significantly enhance the customer experience
Portland, Ore., Feb. 24, 2010 — Chrome® Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK) and an industry leader in managing automotive data, today announced that it is now providing a robust vehicle comparison web site shopping tool for the BMW USA web site.
In this implementation, Chrome successfully delivered its Chrome Construct web services solution and an intuitive new user interface design, significantly enhancing the automaker’s web site and the consumer experience. Chrome Construct gives automakers access to unbiased, accurate and timely content about their vehicles and their competitors’ vehicles, enabling them to create complete consumer-facing vehicle presentations. In consultation with Chrome, BMW tailored Chrome’s off-the-shelf vehicle comparison service to highlight the features, specifications, and advantages of BMW vehicles in side-by-side comparisons.
Chrome Construct enables visitors to the BMW web site to compare, save and email up to four vehicles at one time. With the addition of images from eVox Productions, consumers can also view side-by-side image comparisons of up to four vehicles simultaneously.
"In today’s challenging market, automakers must deliver the comprehensive vehicle information that consumers are looking for if they want to drive sales," said Amit Maheshwari, general manager of DealerTrack Data Services. "Chrome’s ability and willingness to support the implementation process allowed BMW to fully replace its previous vehicle comparison solution with an easy-to-use and robust tool, and to do it very quickly."
About Chrome (
Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook®, and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq: TRAK).
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding Chrome Construct, the benefits to BMW and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.
Factors that might cause such a difference include a successful implementation of Chrome Construct, the performance of the Chrome Construct web service, and other risks listed in DealerTrack’s reports filed with the Securities and Exchange Commission (SEC), including DealerTrack’s Annual Report on Form 10-K for the year ended December 31, 2008. These filings can be found on DealerTrack’s website at www.dealertrack.comand the SEC’s website at Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.



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