Have you ever run out of gas and had to push your vehicle to the side of the road or around a corner to get out of traffic. If you have, you know that getting the vehicle moving takes the most energy and effort. After it is rolling it is easier to push. If you stop pushing, however, you have to start the process all over again and put in the extra effort to get the car to move. Advertising is just like that.

Right now, “Cash for Clunkers” has the traffic moving. People are thinking about cars and even those that didn’t have a clunker are still thinking about getting a new vehicle. Now is not the time to stop pushing. While the momentum and awareness of the Clunkers promotion over, you don’t have to let the car come to a complete stop and start over trying to get it rolling again.

Call your local TV or radio stations, do some direct mail, do something to get your name out there and keep the buying momentum going. If you don’t think there is such a thing as “buying momentum,” you have never had a super busy day in your showroom. When people all around them are buying, consumers tend to jump on the bandwagon and buy too. When no one around them is buying, they jump on that non-buying bandwagon instead.

It’s also time to sharpen your saw. You have probably heard the joke about the lumberjack that was sawing a tree trunk by hand. When a passerby noted that his saw was really dull and suggested he sharpen it, the lumberjack replied, “I’m in a hurry to get this cut, I don’t have time to sharpen the saw.”

Consider sharpening your saw by attending SynergySessions 2009 October 5th through 7th in Atlanta, Georgia. Visit www.SynergySessions.com/2009 for more info. 

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