Dealer Marketing Magazine s 2013 Technology Leadership Award
SEATTLE, WA, January 24, 2013 – The Technology Leadership Award winners have been announced in 11 categories by Dealer Marketing Magazine. The awards will be presented at the 2013 NADA Convention in Orlando Florida, February 5-11. Five judges voted on the awards based on technology information presented by the nominee companies.
The judges were: Mark Boyd from Boyd Consulting, Joe Webb from DealerKnows Consulting, Gary May from Interactive Marketing and Consulting Services, Ralph Paglia from Automotive Digital Marketing (ADM), and Michael Bowen, Editor of Dealer Marketing Magazine. Each judge voted from the nominees in each category, and here are the results:
CALL MANAGEMENT (tie)
CallRevu and CallSource
CHAT (tie)
Contact at Once! and ActivEngage
DIGITAL MARKETING
INTERNET LEAD MANAGEMENT
INVENTORY MANAGEMENT
MOBILE
ONLINE REPUTATION MANAGEMENT (tie)
DealerRater and PCG Digital Marketing
SERVICE MARKETING
SOCIAL MEDIA
VIDEO MARKETING
WEBSITE DESIGN
About Dealer Marketing Magazine
When Dealer Marketing Magazine began in January of 2002, it was based on the idea that auto dealers could benefit from the experience and advice of expert marketers across the country. Since that time, Dealer Marketing Magazine has become the leader in automotive marketing information. Dealers from all parts of the United States have enjoyed and benefited from the content of the magazine each month.
Dealer Marketing Magazine was started by ad agency veteran, Brett Stevenson in Seattle, Washington. A team of auto marketing experts, led by Editor in Chief Michael Bowen, currently produce it. The Dealer Marketing Magazine staff is dedicated to providing auto dealers nationwide with a relevant one-stop resource for their advertising, marketing, sales, education, and business development needs.
Dealer Marketing Magazine and DealerMarketing.com are business tools designed to give dealers an edge over their competition. Our expert columnists educate dealers on how to create a compelling television advertising campaign, how to increase F&I penetration, how to market the parts and service department, and how to manage and monitor online dealership reputations, just to name a few.