’s Service and Technology Investments Yield Results for Auto Dealer, Dealer Group, Manufacturer and Major Media Customers


BURLINGTON, VT– February 09, 2010– (, the global leader of online marketing solutions for auto dealers, today announced significant investments and returns on new initiatives for its customers including independent and franchise dealers, large dealer groups, manufacturers and major media groups.  The programs include expanded customer service, with a doubling of the number of customer-facing staff, extensive employee development and training, and a 100% increase in research and development (R&D) investment for the second consecutive year.  The results of the initiatives include achieving the company’s highest Net Promoter® Score (NPS) ever, providing the industry’s most highly trained workforce, and technological innovation that continues to keep customers years ahead of the competition.    
As a testament to’s extensive service and technology investments, the company’s NPS Score continues to lead the technology sector with top customer service ranking in the nation’s software industry.  In addition, is the top ranked website provider on dealer vendor ratings, with more dealer reviews than any of the 43 providers listed.  Independent research studies from Sorgenfrei, LLC and The Pasch Consulting Group also reveal as the clear leader in organic and paid search marketing for both new and used vehicles. has also launched extensive employee development and training to ensure that customers have the most highly trained work force in the industry.  This includes technical, online marketing and leadership training, and programs apply to all levels and departments.  Central to the development initiatives is uFuel,’s new online learning management system, specifically designed to access staff knowledge at all levels, including executive, and provide training to raise the overall knowledge level of the organization. 
As the company continues to experience rapid growth, the new training initiatives ensure that all team members provide the highest level of service and industry knowledge for customers.  Further, all employees who are in direct contact with clients now receive training to become Google Certified Employees.  The programs are also designed to preserve the company’s unique culture and provide growth opportunities for all employees.  
As technology continues to evolve at an accelerated rate,’s strategic commitment to R&D continues to drive innovation for automotive online retail.  While the 2010 Global R&D Forecast reports that U.S. R&D spending is expected to increase by only 3.2% this year, is increasing investment by 100% for the second consecutive year and spending more than ever in terms of actual dollars in this critical area for leadership and competitive advantage.   
Rick Gibbs, chief technology officer commented, "We have a very strategic approach to our rapid growth, with a clear focus on leading product development in the industry.  We have made these teams more robust, and have refined the product management and business analysis groups.  We have also added the competitive analysis group to benchmark best practices and keep our customers years ahead of the competition.  We’ve taken these significant steps in product development and management and we’re excited to unveil our next massive waive of new and innovative products and services at NADA 2010."    
About ( is the global leader in online marketing solutions for the automotive industry, providing award winning e-marketing solutions to OEMs, auto dealers and media companies.  More dealerships use the platform than any other platform in the world. 
Recent national and international accolades include: The Ernst & Young Entrepreneur of the Year, top ranking in The Net Promoter® Score Survey of customer satisfaction, Deloitte’s Technology Fast 500 and the Web Marketing Association’s Automobile Standard of Excellence. In addition, was the 2008 top rated web provider on leading online rating websites, as well as the Gold Award winner from the Dealers’ Choice Awards for best dealer website solutions. For more information visit:
Visit at NADA Booth #243 to learn more.




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