dealerIQ Changes the Way Online Visitors Interact with Auto Dealer’s Websites

Shifting the online trade appraisal landscape from abandonment to engagement

AtlantaMay 10, 2017 /PRNewswire/ — dealerIQ announced today the release of its tradeIQ online trade appraisal platform designed to drive better user engagement on dealer’s websites. By maximizing user engagement, dealers will experience less abandonment and higher conversion—driving more website visitors into the store.

“The online trade valuation software industry has for years refused to evolve to keep up to date with current web engagement standards,” said Aaron Haimovitz, co-founder. “As a result, car dealers have had no alternative but to use dated technology on their website driving high abandonment of the visitors they so dearly pay for.”

Existing trade solutions require visitors to complete lengthy forms resulting in high website abandonment. tradeIQ ( was designed from the ground up to disrupt the trade appraisal landscape. It maximizes conversion of website visitors to leads by offering a modern, state of the art interface while retaining the dealer’s brand. Web visitors are presented with engaging information such as service recall information, estimated credit score, and vehicle affordability, all from an easy to use wizard.

“Dealers have been held ransom and have come to expect high website abandonment,” added Haimovitz. “tradeIQ aims to change the way trade appraisal solutions should work for both dealers and potential customers.”

tradeIQ is easily embedded into an auto dealer’s existing website and designed to seamlessly blend into the customer car buying journey. Integration into the dealer’s brand keeps visitors on the site, while providing the customer a comprehensive set of tools to stay engaged.

About dealerIQ

dealerIQ brings next generation software to car dealerships to deliver a better experience for online shoppers, capture more leads, convert visitors into customers, and move aging inventory faster. Rapidly disrupting the auto dealer software industry, dealerIQ brings both technical and business innovation, driving “clicks to bricks.”

Media Contact

David Inman,, (678) 466-0056

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