Dealers United Grows at Staggering Pace: 4,000 Rooftops and Counting

Dealers United lives up to the hype with its member deals generating rave reviews and more than 4,000 dealership rooftops.


Sarasota, FLA –May 29, 2012 – Dealers United, the first service to truly leverage the buying power of individual dealerships, has proven the value of consolidated negotiation in the industry, surpassing even its own projections with representation from 4,000 automotive dealer rooftops and the launch of two very successful deals.


Just four short months after the official launch of Dealers United at the NADA 2012 convention in February, the member-based service is turning even its skeptics into fans with the immediate success of its first two offerings.


The first member deal revealed in April, SEO services from KPA, brought members 53 percent off services from the industry’s premier provider. The second member deal announced in May, first party lead generation services from HookLogic, brought more than 60 percent off the set-up and an additional 31 percent off the monthly service to Dealers United members.


“Dealers United’s vendor vetting process really impressed us so we signed up and waited for the first deal,” said Paul Schnell, eCommerce Director at Wilsonville Toyota. “Not only did Dealers United present a great deal, but it was on a great product as well.  Barely a month later and we're already seeing results from our new SEO vendor, KPA.  The deal didn't stop at a low monthly rate. Setup fees and length of term were also negotiated quite nicely in our favor. All in all, we got exactly what we wanted, a great product at a great price.”


In many ways, Dealers United acts as the business development arm for private dealerships and dealer groups by researching vendors and negotiating their services at a substantial discount. Members receive monthly offerings at highly discounted prices from fully-vetted vendors. While members have the ultimate power in determining whether or not they buy the service, like any good buying community, the more members who purchase the selected deal, often times the better the pricing.


“We knew Dealers United would answer a need in the industry, but even we are surprised at the rate in which the membership numbers are growing,” said Jesse Biter, co-Founder of Dealers United. “Our intense vetting process has helped find best-in-class service providers like KPA and HookLogic; providers that not only give our members the best deal, but fully deliver, and that has helped generate significant excitement.”


If you are an automotive dealer and would like to become a member of Dealers United, please visit:


If you are an exceptional automotive industry vendor and interested in being considered for a future members-only deal, please complete the vendor registration process here: Dealers United thoroughly vets all suppliers and categories well before negotiations with a provider for a given product or service.


About Dealers United:


Dealers United is the first service to truly leverage the buying power of individual dealerships.  By acting as a dealer advocate, Dealers United vets vendors, negotiates great deals and levels the playing field against very large dealer groups. Our goal is to ensure that every dealer, regardless of its size, has an equal opportunity to grow and succeed in this industry. As individual dealerships are increasingly challenged to allocate expensive resources to select the right vendors, Dealers United aim is to build strong relationships, negotiate terms and pricing with vendors and stand united. For more information on Dealers United, please visit






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Cody Larson


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