DealerSocket Is Now iMR Turnkey Approved

San Clemente, CA June 7, 2017 — General Motors dealerships can now use GM in-Market Retail (iMR) advertising funds for the most powerful customer management technologies in the market, DealerSocket CRM and DealerSocket equity mining tool Revenue Radar. Both existing and future GM DealerSocket CRM customers are now eligible for reimbursement using their iMR funds.

“DealerSocket’s integrated technologies have contributed to the success and profitability of GM dealerships across the nation,” said Reuben Muinos, DealerSocket senior director of business development. “GM is now making it easier for customers to take full advantage of the benefits and profitability offered by DealerSocket tools.”

DealerSocket CRM paces industry with leading data and technology innovations

In 2016, DealerSocket released its latest customer relationship management (CRM) user interface, Blackbird. The leading integrated CRM tool on the market, Blackbird delivers powerful analytics, desking, call management, service, sales, lead management, and mobile functionality. Recent improvments streamline access to tools and offer intutitve workflows, comprehensive search functionality, customer activity timelines and more. Learn more at

DealerSocket Revenue Radar identifies profit-generating opportunities

DealerSocket’s equity-mining tool, Revenue Radar, continually searches Dealer Management Systems (DMS) for opportunities, including identifying customers in favorable positions to spend money at dealerships. Database queries identify sales and service opportunities and ping sales teams to maximize marketing efforts and reach customers before they shop at competitors. Learn more and demo Revenue Radar at

About DealerSocket

DealerSocket is a leading automotive technology platform that helps dealerships in the United States, Canada, and Australia improve profitability through a fully integrated suite of marketing, sales, service, customer experience, DMS, websites, data mining, and inventory management solutions. Headquartered in San Clemente, California, DealerSocket employs more than 1,000 people, and serves more than 10,000 dealerships and 300,000 active users in the United States, Canada, and Australia. DealerSocket’s advanced technology provides benchmarking data that paces the industry, and its insightful experts identify trends and develop strategic roadmaps that help dealers optimize processes and operate more profitably. Visit for more information.

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