DRIVIN Marketplace and Chrome Data Announce Agreement to License Build Data

ChicagoDRIVIN and Chrome Data announced a commercial agreement to further enhance DRIVIN’s analytics platform, DRIVIN Marketplace. Launched earlier this year, DRIVIN Marketplace is the auto industry’s first intelligent marketplace where used car dealers can sell, buy, and search used car inventory for their lot. DRIVIN licensed Chrome Data’s Automotive Description Service (ADS) hundreds of categories to give dealers greater insights to source and market their inventory with improved effectiveness.

“Improved data enables our dealer partners greater accuracy in making informed purchase decisions,” said Leslie Vander Baan, VP of sales for DRIVIN.

Chrome Data, best known for its OEM build data, provides access to over 30 years of vehicle data and high-quality VIN and new car, light truck, and motorcycle information. “We are delighted that DRIVIN selected Chrome Data to enhance DRIVIN Marketplace to use our data to provide superior offerings to their customers,” stated Greg Perrier, Chrome Data’s CEO. ADS utilizes proprietary technology and leverages OEM Build Data to yield more one-to-one trim matches, improved accuracy, and detailed descriptions from a VIN or a VIN plus additional inputs.

DRIVIN Marketplace was created to save used car dealers time and money by allowing them to spend less time at the auction and more time selling. “Precise vehicle data assists dealers with spending less time in applications attempting to glean vehicle insights and more time on the sales process. We’re excited to see the increased success of our dealer partners over the next year.” said Vander Baan.

About Chrome Data

Chrome Data is the industry-leading provider of automotive data and licenses more OEM build data than any other provider in the world. Chrome Data helps the complete automotive sale chain develop, market and sell vehicles more effectively and profitably. For more information about Chrome Data visit www.chromedata.com.


DRIVIN is redefining the used vehicle industry by bringing data and technology together in a first-of-its-kind, high-touch fashion to help automotive dealers sell and acquire the right used cars, at the right price, right now. Combining highly personalized service with cutting edge technology and local market analytics, DRIVIN casts a nationwide net to find and vet quality, whole-sale priced vehicles, and connect them with dealers all across the country. Launched in 2015, DRIVIN is powered by CarCo Technologies.

Media Contact

Beth Shaheen • Geben Communication • beth@GebenCommunication.comwww.GebenCommunication.com419.722.4014 (phone) • @BethShaheen (Twitter) • @itsabeththing (Instagram)

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