DrivingSales Announces Most Innovative Dealership Strategy of 2010

Marc McGurren of Jerry Durant Auto Group wins Dealership Strategy Award, sponsored by Cobalt


Las Vegas, NV – November 16, 2010 – DrivingSales (www.drivingsales.com), the auto industry’s largest car dealer social network, announced that Marc McGurren of Jerry Durant Auto Group won the DrivingSales  award for the Most Innovative Dealership Strategy of 2010, sponsored by Cobalt. The award was presented by Cobalt Founder, Chairman and CEO John Holt and DrivingSales CEO Jared Hamilton at the Second Annual DrivingSales Executive Summit in Las Vegas. A total of $10,000 in cash prizes was awarded to the winner and finalists.


The award for the Most Innovative Dealership Strategy of 2010, sponsored by Cobalt wascreated to uncover strategies whose original approaches have produced significant results in the dealership.  Dealership personnel submitted applications online, and a panel of dealers assessed each one.  Five applicants were selected to present onstage at the Second Annual DrivingSales Executive Summit, where a panel of dealers scored each strategy. 


Marc McGurren, Internet Director/Sales Manager of Jerry Durant Auto Group received the highest score for his strategy of using a dedicated point-of-sale mobile site to engage the after hours customer.  Finalists were: Daniel Boismier, Internet Sales Director of The Suburban Collection; Todd Crossley, General Manager/Operating Partner of Gary Crossley Ford; Tim Martell, Digital Marketing & Customer Relations Director of Marlboro Nissan; and Jon Sherrell, Ecommerce Director of Rairdon Automotive Group.


“Our mission was to find the most creative and innovative strategies driving results in dealerships in 2010 — and we were inspired by each and every dealer entry,” said DrivingSales Founder and CEO Jared Hamilton.  “The caliber of the competitors for this award reinforced our belief that true product innovation in the auto industry starts on the ground, in the dealership, with cutting-edge thinkers like Marc McGurren of Jerry Durant Auto Group, and the rest of our finalists. What sets them apart is that they are not only able to ‘think innovative,’ but are also able to put that thinking into action and generate real results. Congratulations to our winner and finalists!”


Each dealer strategy will be profiled at DrivingSales.com, and in the DrivingSales newsletter. For more information about the awards, go to: www.drivingsales.com/dealerstrategy



About DrivingSales.com


DrivingSales.com is the largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting. The site is the industry’s largest source of free dealership best practices information.


At DrivingSales, members create profiles, network with each other and share best practices. Dealership managers are allowed to rate and review their dealership vendors (http://www.drivingsales.com/ratings) in a verified setting. DrivingSales hosts the largest retail focused community of automotive blogs (http://www.drivingsales.com/blogs/), videos, interviews, social automotive news feeds and more.


DrivingSales was created and built from the ground up in 2003 by Jared Hamilton, a third generation auto dealer, as a private automotive business community to network his NADA Dealer Candidate Academy class. The site opened nationally in 2008 and is the industry’s leading automotive social media custom platform. DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.


About Cobalt, an ADP company

Cobalt is North America's leading provider of digital marketing solutions to the automotive industry. Cobalt currently provides marketing services to nearly half of the automotive dealerships in the United States as well as automotive dealers in Canada and Mexico. Cobalt's digital marketing services are endorsed by two-thirds of the world's major automotive manufacturers.  Cobalt is a business unit of ADP Dealer Services, which provides integrated computing solutions to over 25,000 auto, truck, motorcycle, Powersports, and recreational vehicle dealers throughout the United States, Canada and Europe. www.cobalt.com





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