DrivingSales Executive Summit Preview: A “Think Tank” to Sharpen Dealer Strategies in 2014

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What Should Dealers Focus on in 2014 to ‘Crack the Profitability Code’—from Local, Social, and Mobile—to Creating a Truly Unique Brand

That back-to-back flurry of October’s exciting auto retailing conferences is right around the bend, with each conference offering a different flavor and focus, all designed to provide value to our industry.

With the DrivingSales Executive Summit, our goal is to target the topics and strategies most relevant for dealers as they formulate their business plans for the year ahead and because our agenda is 100 percent dealer-driven and generated, it is a good touchstone for the hot button topics at the forefront of dealers’ minds.

So, what’s hot for 2014? Our keynote agenda gives a clue—from retooling search, mobile, social, and local strategies to square with today’s consumer/online realities, to in-the-trenches training on developing in-store training programs.

What Dealers Should Focus on in 2014: A Few Keynote Highlights:

1. Ensure Your Service Center is a Profit Center

I will present brand new research that analyzes how dealers must profitably reengineer their service strategies, and includes eye-opening insights on shake-ups across the service landscape: from how digital is rewriting how consumers choose service providers, to the decline of the OEM-recommended, service schedule.

2. Be Where Your Online Customers Are

Consumers today make their decisions online, rather than physically at the showroom, so the right kind of visibility online—via mobile, locally and wherever consumers are shopping—is mission-critical to a dealer’s survival. Top Yelp executive, Dylan Swift, will give a clear window into the ‘who, what, why and how’ of consumer ‘wants’ online, as well as the importance of online reputation.

3. Deliver From The Inside Out

Dealers tend to focus on bringing customers into their stores, but neglect the “inside” of the dealership, and making sure all teams are trained to work together successfully. Who knows how to train disciplined teams like the U.S. Navy SEALs’ Leif Babin (former Navy Seal Officer who spent many years training them, and the founder of Echelon Front LLC, which offers leadership training based on the Navy SEAL Team’s proven practices) will give attendees key tactics for developing team training and leadership programs for their store’s diverse teams.

4. Brand, Brand, Brand

Dealerships today face a hyper-crowded market. Few brands inspire more intense loyalty than The Walt Disney Company®, and Disney Institute West Coast site leader Bruce Kimbrell, will give dealers insider advice and answers to the“Why Buy From Me?” dilemma, with proven branding tactics to help drive their stores forward and ahead of the pack.

5. Prioritize Online Content Marketing Strategies

Online marketing changes at the speed of…the internet. New platforms emerge and algorithms updates happen daily. One of the most brilliant minds in search/digital marketing (and founding editor of Search Engine Land) will teach dealers how to prioritize their online content marketing strategies (from Google, Bing, Twitter, and beyond) and navigate the latest flux of search and digital marketing rules and algorithm changes, from mobile to local. They’ll get a crash-course in everything from: the changing dynamics of local and mobile SEO; what Google is doing to help brands and consumers; to the secret, winning tricks for content marketing.

The DrivingSales Executive Summit, will be held Sunday, October 13th through Tuesday, October 15th, 2013 at the Bellagio Las Vegas. For more info visit, drivingsalesexecutivesummit.com

One part dealer operator, one part tech geek and full-time auto industry innovator, Jared Hamilton is the founder and CEO of the rapidly growing business intelligence and data company, DrivingSales.

Michael Bowen


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