DrivingSales University Launches Auto Industry’s First Digital Marketing Training Certification for Dealers

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Advanced platform offers certification curriculum for individual dealership professionals, including Online Marketing Certified Professional (OMCP)

Salt Lake City, Utah –October 14, 2013 – DrivingSales today announced a major upgrade to DrivingSales University (DSU), the industry leader in online training and performance coaching. The new DSU platform further revolutionizes industry training by being the first to offer digital marketing training certification courses for dealership professionals, including a path to Online Marketing Certified Professional (OMCP) certification. In addition, it makes hundreds of new online training modules available to dealership professionals who are seeking ongoing education.

“Digital media increasingly dominates the way consumers get their information, and the channels where they communicate are rapidly evolving. Keeping teams trained ahead of this consumer curve, and operating with consistent profit-building protocols, is becoming ever more challenging for dealers,” said DrivingSales founder and CEO Jared Hamilton. “Not only does the new DrivingSales University platform provide the curriculum to keep dealership teams on top of what is current – and optimal flexibility to access training – it also offers true assurance for dealerships. Dealers who train and/or hire a DSU-certified employee will know that they have a person solidly trained on the latest selling strategies from web analytics to social marketing – and one who is able to constantly update his/her digital practices.”

The new training modules offered by the platform include two DSU-validated certification options: DrivingSales University Digital Marketing Certification and OMCP certification, considered a gold standard across multiple industries. Dealership professionals who receive certification through DSU should gain a distinct advantage in the marketplace, as will the dealerships that employ them.

In addition, the new curriculum makes DSU unique in the industry because it offers the advantage of best practices that are proven across multiple industry verticals, including social media marketing, pay-per-click advertising, search engine optimization, mobile advertising, local search advertising, web analytics, and landing page conversion optimization.

About OMCP

OMCP is a professional Online Marketing industry certification that recognizes training from a growing, vetted list of the best known education and training providers, and rewards participation in the industry’s top events in a variety of capacities. Marketers who are OMCP Certified have a distinct advantage in the marketplace, and employers and clients can be confident that their training is top notch.

About DrivingSales

DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships. DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success. Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has registered users in over 50% of new car dealerships in the US and is active in several other countries around the globe. To learn more about the DrivingSales community, training or performance analytics visit DrivingSales.com, DrivingSalesUniversity.com and DrivingSalesData.com.

Michael Bowen


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