eXteresAUTO Names Dennis Colome Vice President, Sales & Marketing

Nationally Recognized Dealership Sales and Training Expert To Drive Continued Adoption of Company’s SEO and Reputation Management Solutions


Riverside, CA – February 1, 2011– eXteresAUTO, the leading “Search Asset Management” (SAM™) provider for the auto industry, today announced the appointment of Dennis Colome to the position of Vice President, Sales & Marketing.


Widely recognized as one of the top dealership trainers – and a pioneer in helping auto retailers adapt their businesses to meet the needs of the ever-evolving Internet customer – Colome brings nearly three decades of industry experience, and relationships with thousands of dealerships, to eXteresAUTO. His career spans positions as Executive Trainer/Consultant at izmocars, Half a Car Group and Reynolds & Reynolds, and he most recently served as V.P. of Training/Consultant at Autobytel, Inc.


At eXteresAUTO Colome will lead the ongoing adoption of the company’s innovative Search and Online Reputation Management solutions by dealerships nationwide, oversee the expansion and training of the company’s national sales force and spearhead the introduction of new products and services.


“The way people find and select dealers is evolving rapidly, and the growing influence of search, online reviews and transparent consumer content is totally changing the game,” noted Colome. “eXteresAUTO’s SEO and Reputation Management solutions are the most powerful tools I’ve seen to help dealers tackle these online realities; drive new streams of high-quality, cost-efficient leads; and transform the prospect into a buyer, and, ultimately, a vocal fan. The dealer response and results have been tremendous, and I’m excited to help build a company with the dealership solutions of the future.”


“Dennis is recognized across the industry as a true innovator and thought leader, and he brings many years of invaluable dealership experience to our company,” said Richard Winch, eXteresAUTO’s Co-Founder and CEO. “We’re thrilled that he’s joining our executive team.”

 eXteresAUTO’s “Search Asset Management” (SAM™) includes the very first SEO and Online Reputation Management solutions specifically designed for dealerships, helping auto retailers establish the most powerful, positive presence across the search engines and online review/social media sites. The company has attracted numerous recent accolades, including: consistently ranking #1 for both SEO and Reputation Management at DrivingSales’ Vendor Ratings, being honored as one of the “Best of the Best” companies for 2011 by AutoSuccess magazine, and being selected by Mercedes-Benz USA as a “Preferred SEO Vendor” for its nationwide dealership network.


For more information contact:Beth McGroarty, beth@rbicom.com, 213-300-0107





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