Fidelis PPM President to Explain at NADA 2016 Why Retention Plans Don’t Work

Scottsdale, AZ – March 14, 2016 – Dealers who want accountability and confidence in their customer retention investments should stop simply hoping and get down to serious business, says Ryan Williams, president of Fidelis PPM, a provider of customized dealership prepaid maintenance programs.

Williams will address retention accountability at NADA 2016, Booth 1337C, at the Las Vegas Convention and Expo later this month.

“There are three leading questions dealers need to consider when evaluating retention products,” Williams notes, which he’ll discuss more broadly with NADA visitors:

  • Does your retention program drive consumers to your shop?
  • Is the customer experience positive enough, so they come back again?
  • Are there accountability tools baked into the retention plan to measure the lift in customer-pay dollars for each visit so program ROI can be proved?

“Most programs cannot substantiate their retention promises, and dealers putting faith in such plans have misplaced hope,” he says.

Fidelis PPM is the authority in helping dealers retain customers through process-driven prepaid preventive maintenance retention programs. These programs drive consumers into participating dealers’ service departments. Deep reporting tools provide dealers with detail-rich accountability metrics.

Fidelis PPM turns prepaid maintenance into a brand-building, revenue-generating retention machine. Developed by dealers, Fidelis PPM knows the importance of substantiating ROI from its products. Powered by Driv Customer Retention Software, Fidelis PPM provides an easy-to-use interface for at-a-glance tracking of the dealers’ ROI on their PPM program. For more information, visit or email Williams at

Media Contact

Jim Leman, (847) 840-0784,


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