Firstlook Launches Market Velocity Stocking Guide: Dealers Get Instant Pulse on What’s “White Hot” in Their Market

CHICAGO – February 8, 2010 – FirstLook, the leader in inventory management, marketing and sales solutions, today announced its Market Velocity Stocking Guide, the latest upgrade to its Market Smart Inventory Management System.  This tool will debut at the 2010 NADA Conference this week in Orlando, Fla. With 2010-11 projections showing continued tightening in wholesale supply, the Market Velocity Stocking Guide helps dealers to identify the hottest vehicles in their market as well as critical information on scarce or oversupplied vehicles with a single click. The tool also has the unique ability to instantly connect dealers to nearly two million vehicles available annually on online marketplaces – more than any other tool on the market.
“With wholesale supply continuing to tighten, dealers who aren’t stocking the right cars will be selling fewer cars,” said David Nelson, Senior Vice-President of FirstLook . “Our Market Velocity Stocking Guide enables dealers to sell more cars, faster and more profitably by maximizing their own inventory with the hottest cars in their market.”  
FirstLook’s Market Velocity Stocking Guide is unique in connecting to nearly two million online wholesale vehicles annually. With the addition of this new feature, FirstLook is now the only inventory management solution on the market to provide a three-dimensional Market Stocking Solution, which includes:
• Core Inventory Optimization (Custom Inventory Analysis)
• Custom Market Performers (Polk Market Performers)
• Internet Fastest Movers (New Market Velocity Stocking Guide)
For more information, visit or call 800-730-5665.



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